Weekly Search Buzz Recap - 08/22/08: SES SJ 2008 Recap, AdWords Quality Score Update & Apple Store is Cloaking!

Aug 22, 2008 - 11:30 am 0 by

search-buzz-roundup.gifCan you believe the summer is almost over -- for real? And can you believe that SES San Jose is over? I can't--and I still wish I went! (As you could probably tell, I didn't. I'm moving in 2 weeks!)

Search Engine Strategies San Jose 2008

So what did you miss this week? Well, we had some nice bloggers help us with great coverage of Search Engine Strategies. All in all, the 4 days were packed with great informative sessions and we have the liveblogs for you.

Thanks again to our livebloggers, Keri Morgret of Morgret Designs, Sheara Wilensky & Avi Wilensky of PromediaCorp, Carolyn Shelby aka Cshel, Chris Boggs of Brulant, and Dave Rohrer.

Google AdWords Quality Score Update

Yesterday, Google announced that the quality scores were changing in real time. They also added in a relatively professional way that they'd be raising costs. Forum members are not particularly pleased with that part.

Yahoo Redesigns Explored

This week, we've seen Yahoo indent site results in a format that is similar to the layout we're familiar with on Google. It's not all that bad. Yahoo Site Explorer has also been redesigned with several new features. I recommend that you sign up.

Google Integrates 404 Widget Experience

Got a 404? Google has a widget points you to the proper page. Except it didn't work at first -- mostly because the server was returning a 200 response on our test page. Google then fixed it but JohnMu tells us that we shouldn't be returning a 200 response on any of these pages. So yeah -- it was our fault for the most part, but we has fun blogging that. ;)

Will Your Penalized Site Get Trusted Again by Google?

If your site is penalized for doing something wrong, does Google hold it against you forever? According to a recent discussion on the topic, no, if you clean up, you're given a chance. I like that computers are so nice to us. I wish people were just as nice. ;)

Desperate for Link Exchanges? Hit Up Google Groups!

If email fails you and you can't get those links you're begging for, you can always troll on Google Groups. But fortunately, the folks at Google have a good sense of humor and respond in kind. ;)

Is the Apple Store Cloaking?

As you may or may not know, RustyBrick is building a Jewish prayer book for the iPod Touch and iPhone. We've had a lot of success with it thus far, but Barry recently discovered that the Apple store may be cloaking. In this particular case, the Google cache shows information that is only available in the iTunes store. The big question: is the Google cache really crawling the iTunes store? (What do you think?) Thus, is this cloaking?

Google AdSense Font Tests Occurring Again

What do you think of a Google AdSense unit that matches the font of your site altogether too well -- or not at all? Well, Google is running limited tests on fonts for AdSense units. Google is looking for feedback as well, so be sure to give them your $0.02.

WebPosition Rankings Update Forthcoming

Do you rely on WebPosition? We've had a lot of recent coverage about the issue that ranking reports stopped working, and WebPosition is working on a fix that many forum members feel is going to be short-lived. We shall see.

Congratulations to Search Marketing Standard Magazine!

If you missed the announcement, we're here to tell you that Search Marketing Standard was acquired by iNET Interactive. This is a huge milestone for the print publication and great news for readers. Congratulations to you all!

Read This

If you're dependent upon the video recaps instead of the text recaps, I'm sorry to say but Barry is on vacation this weekend. Thus, you're stuck with me for this week's report. So sorry to disappoint! :)


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