A week ago, we blogged about the effectiveness of Google Base and the shopping SERPs. To reiterate, webmasters have wondered whether Google Base would help them achieve better traffic or if there was no change when utilizing this other Google product.
In a blog comment, an anonymous retailer says that using Google Base has helped him/her get an increase in traffic and the person encourages others to try it out.
On WebmasterWorld, many people say that it has helped them as well. Netmeg, for example, says that "everyone we've submitted a feed for is doing surprisingly well with it."
"What if you don't have reviews?" one member asks. A useful tip is provided:
Reviews are hard to get. We find that only 3% of the people who buy actually leave a review.
What you have to do is to break out the adwords budget a bit, get that nice badge and start driving traffic to your top 10 selling items. If you use two or three check out methods, offer some kind of discount for people to use Google check out for payment. We used a 5% off your order type of coupon we made in our Google Checkout panel if you placed your order online.
From there, service your customer and wait for the reviews.
As another forum member says that you don't have to focus your energy *all* on Google. "[T]he more shopping engines you advertise on the more reviews Google will pick up, assuming you get reviews on those other shopping sites."
Google Base program policies are here if you want to try it out.
Forum discussion continues at WebmasterWorld.