Google Not Bolding Keywords in Search Results in Some Cases?

Aug 13, 2008 - 7:42 am 6 by
Filed Under Google

Google has been bolding the search phrase within the search results for as long as I can remember. For example, a search on [search engine roundtable] will bold the words "search," "engine," and "roundtable," on the Google search results page. Here is a picture of one search result for that search phrase:

Google Bolding

But according to a WebmasterWorld thread, Google is not always bolding words. I have confirmed this to be true, in some cases Google will not bold an exact matched phrase, in the Google search results. Why? I am not sure. Especially after seeing the latest Google blog post on search quality describe how Google will not only bold exact matches in the search results, but also implied matches, such as with a search on arod, which matches on and bolds "Alex Rodriguez," picture:

Picture 1

So which examples can I show you that do not bold? How about my fun big blue pineapple chair example. Notice that in the third result, the title is not bolded:

Bolding Not?

That is just one quick example. I have seen more and I bet I can trigger more.

We have seen Google not bold URLs in some cases, and Google AdWords started bolding matches about a year or so ago. Even Google China bolds, but they bold in red.

Is this a bug, is there something more to this?

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Ranking Volatility, Tons Of Google Bugs, Most Read Articles, Bing Deep Search & Quality... - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: March 1, 2024

Mar 1, 2024 - 4:00 pm
Search Video Recaps

Search News Buzz Video Recap: Google Ranking Volatility, Tons Of Google Bugs, Most Read Articles, Bing Deep Search & Quality & SEOs Not Loving Google

Mar 1, 2024 - 8:01 am
Google

Google Court Document Says Search Quality Continues To Improve

Mar 1, 2024 - 7:51 am
Google Search Engine Optimization

Google Structured Data Carousels Beta Documentation Added

Mar 1, 2024 - 7:41 am
Google

Now You Can Opt Out Of Google Search Place Entities In Page Insights

Mar 1, 2024 - 7:31 am
Google Maps

Google Updates Business Profiles Customer Interactions Every Few Days

Mar 1, 2024 - 7:21 am
Previous Story: Google Shuts Down FeedBurner's Ad Network (FAN)