Does Google Really Separate Paid from Organic? The AdWords Bill Test

Aug 13, 2008 - 9:04 am 2 by
Filed Under Google

A WebmasterWorld thread asks if Google would penalize a site in the free/organic listings if that site does not pay up their AdWords bill. For example, ACME Inc. has been running an AdWords campaign and racked up a bill for $10,000. ACME decided to not pay the bill, because ACME ranks very well for their keywords in the Google organic results. If ACME doesn't pay the bill, would Google lower the ranking of ACME for their keywords in the free/organic listings?

This is not a new topic. We covered this exact question over two years ago, Would Google Downgrade a Site's Ranking for Not Paying an AdWords Bill? The discussion around that topic, two years ago, was mixed. Some felt Google would and have dropped the organic rankings of those who don't pay their bills and some have said, no Google has not and will never do such a thing.

In addition, we have heard time and time again, from Google that paid ads have no influence on free search listings. If that is the case, then not paying a bill on the AdWords side, should have no direct impact on a search listing.

Of course, one came make the argument that by not being in the paid listings, your branding and traffic might drop, which may have an indirect impact. But that is for a different discussion.

Reviewing the new WebmasterWorld thread, most people think that Google will hurt your rankings over time. Here is one quote:

OF COURSE THEY WOULD! Would they do it immediately? Probably not. Would you die a slow death? Probably so. Don't even think about reneging on the bill. And, if I had my finger on the trigger, it would be an immediate pull. ;)

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 30, 2024

May 30, 2024 - 10:00 am
Google

Google Confirms Search Leak But Urges Caution

May 30, 2024 - 7:51 am
Google Search Engine Optimization

Google Report Spam Tool Adds Site Reputation & Expired Domains Abuse

May 30, 2024 - 7:43 am
Google Search Engine Optimization

Huge Decline In Links Reported In Google Search Console Links Report

May 30, 2024 - 7:41 am
Google

Google People Also Ask Tests Shaded Boxed Interface

May 30, 2024 - 7:31 am
Google

Google Early Adopter Badge For Using Search Notes

May 30, 2024 - 7:21 am
Previous Story: Google Not Bolding Keywords in Search Results in Some Cases?