Google China Highlighting Query Terms in Search Results in Red

Mar 31, 2008 - 7:29 am 5 by
Filed Under Google

Google China seems to be highlighting the query term in the search results in red, instead of just bolding the query term, like was done in the past. For example, a search on search engine roundtable at Google China returns all matches of the keyword phrase on the page in red. Here is a screen capture:

Google Highlighting Query in Red?

Let's compare this to a search at Google.com:

Google Bolding Query

Wonder why Google China is going with the red highlights, as opposed to the normal bolding highlighting?

Forum discussion at DigitalPoint Forums.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: December 18, 2025

Dec 18, 2025 - 10:00 am
Google Search Engine Optimization

Google's Danny Sullivan & John Mueller On SEO For AI: It's The Same

Dec 18, 2025 - 7:51 am
Google Search Engine Optimization

Google Updates JavaScript SEO Doc With Setting Canonical URL Advice

Dec 18, 2025 - 7:41 am
Google

Gemini 3 Flash For Google AI Mode - Now Rolling Out

Dec 18, 2025 - 7:31 am
Google Maps

Google Reviews Disappearing Bug Reportedly Fixed

Dec 18, 2025 - 7:21 am
Bing Ads

Microsoft Tests Underlines In Bing Ad Description Snippets

Dec 18, 2025 - 7:11 am
 
Previous Story: Google's First Live Chat Webmaster Help Session a Success