Google AdWords Now Bolding Keyword Variations in

May 22, 2007 - 8:30 am 1 by
Filed Under Google Ads

A WebmasterWorld thread reports Google not only bolding the ad text that matches your exact search query, but also bolding variations of that query.

For example, a search on ipod in singular form, also bolds the word "ipods" in plural within this Circuit City ad.


WebmasterWorld member Rehan confirms that he also believes this is new, saying;

I'm pretty sure this is relatively new, or at the very least the broadening of what may have been happening on a limited basis before. A few weeks ago I split up a "Keyword widget" campaign into separate "Keyword widget", "Keyword widgets", "Key word widget", and "Key word widgets" ad groups just so I could get bolding without using dynamic keyword insertion. With this new change, I don't need to do that because "Keyword widget" in the ad text is bold even if "Key word widgets" is the search query.

I personally do not know for sure if this is new, but it seems like the majority of the AdWords professionals at WebmasterWorld seem to believe so.

Forum discussion at WebmasterWorld.


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