Daily Search Forum Recap: March 17, 2008

Mar 17, 2008 - 8:03 pm 0 by

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Search Engine Roundtable Stories:

  • Google Adds "Malicious Behavior" To Google Webmaster Guidelines
    Beu reports in a Search Engine Watch Forums thread that Google has updated their Webmaster Guidelines again. This time, they added a link to types malicious behavior that is against Google's guidelines. Before: Don't create pages that install viruses, trojans, or other badware. After: Don't create pages with malicious behavior, such as phishing or installing viruses, trojans, or other badware. The link takes you to a page on Installing viruses and other badware. Frank, AussieWebmaster
  • Google Indented Results Showing Different Domain?
    Brent Csutoras reported that when searching for social media consulting on Google, up came an indented result for his site. But the indented result, under the main result was from a different site. He took a screen capture of the weird occurrence and placed it on his blog. Google will only indent results when the results are from the same site and found on the same page. I was not able to reproduce the error,
  • Google Fixes Major Maps Bug on Firefox for Macs
    Since March 13th, Google Maps was not showing the time or distance to destination, in the driving directions for users of Firefox on a Mac. A Google Groups thread has a historical look at the issue. I see that the first reports start on March 13th and then on March 14th Maps Guide Jen, said she will look into the issue. About a day later it was fixed. The issue seemed to only happen on
  • Google Webmaster Tools External Links Report Showing 0 Links
    The Google Webmaster Tools "external links" report is buggy over the weekend. The tool is not showing any backlinks anymore for, I believe, any site. For example, here are the non-existent backlinks for the Search Engine Roundtable: There are dozens of reports from webmasters worrying if Google banned them or not. Threads at DigitalPoint Forums and Google Groups both have concerned webmasters discussion the issue. The issue started Sunday morning or early afternoon and is
  • St. Patrick's Day Logos From Search Engine Community
    Happy St. Patrick's Day everyone. In typical Search Engine Roundtable, here are a collection of logos from Google, Yahoo, Ask.com, DogPile and various SEM communities celebrating St. Patrick's Day on the web. Let's start with Google: Yahoo has a Flash logo, here it is: Ask.com goes with a theme: DogPile is always cute: Cre8asite Forums has a special logo: PPC Hereo's Blog has a theme. Bruce Clay Blog has a logo: And we have a
  • Video Recap of Weekly Search Buzz :: March 16, 2008
    I missed the Friday video, so I thought I work on it this Sunday. Here is the video recap of the Weekly Search Buzz Roundup - 03/14/08: Google Acquires DoubleClick, YouTube's New API, and Google Search Quality Guidelines: To see, rate or comment at the video on YouTube, click here.

Search Engine Strategies Conference:

  • Orion Panel: Getting Vertical Search Right
    Bill Tancer, General Manager, Global Research, Hitwise Jason R. Finger, Co-Founder & Chief Executive, Seamless Web Paul Forster, CEO, Indeed Steven Krein, CEO, Organized Wisdom.com Joshua Stylman, Managing Partner, Reprise Media Kevin Ryan says information retrieval needs to get better. Also moderating is Rebecca Lieb. They each give brief intros: Jason Finger talks about his online food service. They link people with local restaurants and caterers. Steven Krein is from a human powered health search
  • Auditing Paid Listings and Click Fraud Issues
    Moderated by Jeff Rohrs from ExactTarget. He welcomes people back from lunch and introduces the panel. Having covered this panel in the past, we can hope that there will be a few fireworks between Shuman from Google and Tom Cuthbert from Click Forensics, as happened last year. We shall see… First panelist will be Jon Myers, the Head of Search from MediaVest. He explains that everyone will be tight on time and the panel will
  • Web Analytics: Measuring Success
    How do you know if you've been successful with search engines and your website in general? You can check your "rank" at search engines for particular keywords, analyze log files to see the actual terms people used to reach your web site or make the ultimate jump and "close the loop" by measuring sales conversions and return-on-investment (ROI). This panel explores both classical and newer "cutting edge" techniques to measure success, what statistics you should
  • Network Neutrality is for On-Line Marketers too!
    If Internet access providers, such as telephone and cable companies, begin preferring certain web sites or content types over others, it will be harder for the marketing community to determine whether observed on-line behavior is due to customer choice or provider choice. In addition, the threat of extra charges for "preferred" delivery is likely to saddle on-line marketers with extra charges or degraded service. Two Network Neutrality experts analyze the ins and outs of the
  • How to Build Investment Interest in Your SEO/SEM
    Presentation by Pat Hall of Hallmark Capital Hallmark is an independant investment firm, meaning the discussion today is unbiased. Going to cover in today's presentation: 1. how the SEOs/SEMs are evaluated? 2. 3 Factors investors look at specifically 3. how to make your company more attractive 4. challenges within the industry Why do we care, even if you're not intending to sell? Its an investment. When you know what your company is worth, you can
  • Igniting Viral Campaigns
    Igniting Viral Campaigns In a world dominated by behemoths like bud.tv, MySpace, and YouTube, how do mid-sized and smaller companies break through to generate online destinations that create buzz, encourage word of mouth and establish relationships with potential buyers. This session unveils the secrets of Web 2.0 techniques and technologies that enable companies to standout and be talked about. Moderator: * Jeffrey Rohrs, VP, Agency & Search Marketing, ExactTarget Speakers: * Bill Hanekamp, CEO, The
  • Video Made the SMB Star
    Michael Boland, Senior Analyst, The Kelsey Group is moderating this panel. He gives an intro on why video is important for local and important for small businesses. Video is to integrate the branding capabilities with the internet (direct response). There are many yellow page sites that are integrating video with business profiles. There is a lot to talk about here and each will present... Frank Rocco, VP Marketing & Sales, EZ Show, Inc. is first
  • Redefining The Customer
    Jeffery Eisenberg 5 rules of marketing 1.Marketing has changed, it used to be delivering a lead, customer, that's changed. Â In the past you could make promises they had nointention of delivering on. However, trust is more likely to happen with other consumers. Â People don't want to be overmarketed to. 2. Customers will control the conversation, not us. Â People buy because they have confidence in the transaction. Only 26% are actually satisfied with the transaction and
  • Organic Listings Forum
    Pose questions to our panel of experts about free "organic" listing issues, plus participate in this session that allows the audience to share tips, tools and techniques. There's no set agenda, so this is an ideal session to discuss any major recent changes with organic listings. Moderator: * Mike Grehan, Global KDM Officer, Acronym Media Speakers: * Jill Whalen, CEO, High Rankings * David Naylor, SEO, Bronco * Greg Boser, President, WebGuerrilla LLC This session

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