Conference Coverage Recap: SES Chicago & PubCon Vegas 2007

Dec 7, 2007 - 10:15 am 0 by

Our coverage of the December search marketing conferences is now complete. We have extensive coverage, in raw-live format from SES Chicago and PubCon Vegas. Both conferences were a huge hit and lots of fun and learning took place.

Again, a huge thank you to our contributors and writers including Carolyn Shelby, Dave Rohrer, Chris Boggs, Justin Davy, Marty Weintraub, Avi Wilensky and Tamar Weinberg. Your hard work does not go unappreciated by the SEM community and industry - we all thank you.

We covered 28 sessions from PubCon and 24 sessions from SES. Here is a recap of the sessions we covered by conference:

Pubcon Logo

PubCon Vegas 2007 Search Conference Coverage Recap:

  1. Keynote Conversation with Craig Newmark
  2. SEO 101 - The Timeless and Classic Hits
  3. PPC 101 – Beginner to Intermediate Level
  4. Monetizing Social Media Traffic
  5. Reputation Monitoring and Management
  6. Social Marketing 101
  7. Link Building Campaigns and Strategies
  8. Link Baiting - 96 Different Strategies
  9. Optimizing Your Site for Contextual Ads
  10. Content Creation - Cranking it Out
  11. Link Buying
  12. Domain Names and Trademarks - Legal Issues
  13. Effective Domaining Strategies
  14. Web Hosting Industry Overview
  15. SEO Design and Organic Site Structure
  16. SEO and the Big Search
  17. Alternative Discovery and SEO - Feeds, PDF's, and Blog SEO
  18. Brand Management
  19. Keynote with Matt Cutts
  20. Responsible Web Design
  21. Effective Action Based Copywriting
  22. CSS and HTML Coding Today
  23. Ecommerce and Shopping Cart Optimization
  24. Search and Blogging Reporters Forum
  25. Competitive Intelligence
  26. International and European Site Optimization
  27. Organic Keyword Research and Selection
  28. Tools of the Trade

Search Engine Strategies Chicago 2007 Logo

SES Chicago 2007 Search Conference Coverage Recap:

  1. Search Around the World - Part One: Asia/Pacific & Australia
  2. Mobile Search Battle Royal
  3. Redefining the Customer
  4. Meet the Web Analytics Players
  5. The Human Equation: Giving Back Internet Style
  6. Orion Panel – Search, Privacy, and the Community in the Digital Age
  7. Igniting Viral Campaigns
  8. There’s Still Money on the Table!
  9. Orion Panel - Universal, Blended, and Vertical Search
  10. The Transformation of Local in a Search Driven World
  11. Retailer Track: Shopping Search Tactics
  12. Are Paid Links Evil?
  13. Maximum Conversion in Retail: Raising the Bar
  14. Actionable Social Media
  15. Online Maps: Plotting the Direction of Local Search
  16. Case Study: Moving from Paper to Online
  17. Managing Automated PPC Bid Management
  18. Your Marketing Program in Context
  19. Calling All Clicks: PayPerCall and You
  20. PPC Advertising on Influential Blogs and Social Media
  21. Last Minute Holiday Search Tactics
  22. Just for Fun Track: So You Want to Be a Search Marketer?
  23. Fun With Dynamic Websites
  24. Dealing with Difficult Clients

Our top five stories across both conferences by pageviews are:

That wraps up our coverage. See you all in February, for our next major conference coverage event!


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