Todd Malicoat - stuntdubl.com - Hook Combinations for Successful Linkbaiting
Shows a photo of B-Real of Cypress Hill (I am able to call it out before anyone - all those years of listening to Cypress Hill payoff)
95 Thesis - Cluetrain.com Read it Markets are conversations it is social media b4 there was social media
some Linkbait will bomb (Todd is rolling and zipping through slides)
2 Step Process 1. Target distribution channel - get people's attention 2. Target (link markets) webmasters - keep their attention
Distribution Channels blogs email
Hooks news hook attack hook resource hook sex hook picture/video hook incentive hook resource hook contrary hook humor hook ego hook
How to combine these? - the 1 + 2 Punch
Example: Interview = Ego Hook + Resource Hook - an example by Graywolf
Example: Humor + Picture + Resource = icanhascheezburger.com and LOLcatz.com
Editoriasl = Attack or Contrary Hook + News Hook = Bill O'Reily and Stephan Colbert (real life)
Has a list of link types but my fingers cant keep up. Check out the presentation
Digg Tips - know the audience - submit crazy titles - stretch relevancy - a new twist on an old topic is the only way to get an old topic some newy eyballs - 8 diseases that give you super human power - great example of an extreme linkbait
How long would it take to beg for 1500+ links???? - shows yahoo results with a post Todd wrote that has 1500 links
In the end - be real - 2 step process - know the hooks - understand the audience
Andy Hagans - Domaindev.com - he is from Texas and proud
Link Bating to make Money
Rule #1 Know Thy Community - lingo, attitude, etc. unique to each community - Act as a normal user for a while before submitting content
How to Bait digg users - Digg users are very sensitive to anything that even smells spammy or seo - Most things he submits doesnt even have ads at all on it and things still get killed How to bait Reddit Users - Target: Politica junkies - Topics: environment, conspiracy theories, etc. - Tasers - seems to be a story everyday about Tasers
Delicious Users - Target: librarians and info junkies - Resource hook works wonders 101 xyz.... - The easiest to manually spam
Stumble Users - target: im bored, waste my time - make it pretty! Pics above the fold, formatting, etc - all above the fold.
Ummmm @##@# - battery is dead.
Contributed by Dave R.