Alternative Discovery and SEO - Feeds, PDF's, and Blog SEO

Dec 5, 2007 - 6:16 pm 0 by
Filed Under PubCon 2007

Rick Klaus - Feedburner/Google - SEO for Blogs and Feeds

- Google does not index RSS/Atom content - social netowrks encourage feed distribution - Feedburner's "pro" features are free - one of the large upsides to being bought by a large company - includes TotalStats and MyBrand - Sitemaps support feeds - RSS feeds work as a poorman's sitemap

Evolution of Feed Publishers

2003 - Blogs and RSS overlap *visual*

2007 - Feeds today are all manner of content *another visual*

Another visual - shows # of Feeds going way up and shows that we are no longer in an early adopter phase.

Clickthrough Tracking - They use to use a 302 (Stephan was one of the people that had a problem with the 302) and they now let webmasters choose to be a 302 or a 301

MyBrand - DNS skills NEEDED! - you can map the CNAME

Importance of Full Text Over Excerpts - Says it is stupid to not push your full content in a feed. There are only special cases where a partial feed is right - They have data that says full feeds are better. - Encourages people to check out techmeme and how they bring in feeds and create relationships based on the links and the data in the feeds.

Noindexr - Yahoo and Google do follow it - you can turn it on in feedburner

Robots.txt - force services to consume or not consume your feeds

Auto-Discovery "advertises" your availability of your feeds to browsers and bots

*skips ahead over some slides*

If you have a podcast, do NOT just poing to the mp3. Create a page and point to the page where you talk about the podcast - search engines like text.

Facebook lets users import "notes" - takes poll of how many users import feed into Facebook account - about 25% raise hand (including myself) - goes into how to set it up

Stephan Spencer - Netconcepts

- takes poll on who is a blogger and how many use WordPress

Blog SEO - so easy a child could do it - 16 year old blogger - passive content of 1000$ a month - shows her blog

Optimizing your blog

- Rejig your internal linking - tag clouds - related posts - top 10 posts - next and previous posts

Build inbound links - add technorati tags to your posts - get onto bloggers blogrolls - trackbacks & comments wont help with link gain

Shows some tag cloud examples

Shows a technorati tag example

Talks about hyphen and underscores and that hyphens are ideal.

title tags - blog name - dont use the same text for the page title and the post title

"SEO Title Tag" plugin for wordpress - Download it from - shows how you can use the plugin to optimize title tags and that you can do mass edits

Related Posts - increases inter-linking on the site - can use plugins or just call out and do it manually

Name your blog what you want to rank for

Anchor Text - make the posts title a link the the perm page - use neat-o-tool ( - inernally link back to old related posts with the body of the blog.

Heading tags - category name on category page - yes for post titles, no for dates

Optional excerpts - to minimize dupe content - write unique content - dont just use the first couple paragraphs, dont use the <-- more ---> tag!!

Sticky posts - always appear at the top of the page - a way to add keyword-rich intro copy to a category page or tag page - e.g. adhesive plugin

Author profile pages & author links (for group blogs)

relnofollow - if you do this you wont pass juice

noindex - will pass juice but wont show up in the SERPs - could use a robots.txt to do the same thing

Optimizing your feeds - full text, not summaries - 20 ore more, not just 10 - multiple feeds by cate, comments and so on - keyword-rich item - title - your brand name in the item - title - your most important keyword in the site - title - container

George Aspland - eVision

*missed first 2 slides, went to quickly*

better rankings & click-throughs from SERPS - use lots of formatable text - optimize the text of the document - update the document title

A search engine listing for a PDF in Google - no document title - all text within images (scanned from hard copy)

Shows a good SERP for a PDF - encourages you to rebuild a PDF if needed - worth it in the long run

Link to the PDF - link from pagees that are already indexed - link pop is important so promote it

PDFs can have links - shows an example that has active links - logo is a link to the website as well

how to convert the url's in a pdf into an active link - highlight your links - just making something a link wont highlight it like it does in Word, thus you need to highlight it - export/print your pdf - open with acrobat - to edit you will need acrobat, not the free reader

- go to Advanced> Links > *toooooo fast man!!!!!*

How to turn any text or image into an active link - Long list of steps, to get them go to his site and download the instructions

PageRank and PDFs - seem to follow same pattern as sites Lets test it (wants people to do this) - downlaod "optimizing PDFs for Search Engines - include links to 2 charities - post PDF and pass along - we'll check results in couple months

Analysing PDF search results with Click Tracks - what PDFs were entry pages to a site

Add active links - PDFs hosted on your site - PDFs you distrubite to others - white papers, articles, and so on

Can find more here:

Q: Free forester reports

A: search forester research grapevine endnotes filetype:pdf in Google and you will get a suprise. - Send your thanks to Stephan

Contributed by DaveR.


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