Rick Klaus - Feedburner/Google - SEO for Blogs and Feeds
- Google does not index RSS/Atom content - social netowrks encourage feed distribution - Feedburner's "pro" features are free - one of the large upsides to being bought by a large company - includes TotalStats and MyBrand - Sitemaps support feeds - RSS feeds work as a poorman's sitemap
Evolution of Feed Publishers
2003 - Blogs and RSS overlap *visual*
2007 - Feeds today are all manner of content *another visual*
Another visual - shows # of Feeds going way up and shows that we are no longer in an early adopter phase.
Clickthrough Tracking - They use to use a 302 (Stephan was one of the people that had a problem with the 302) and they now let webmasters choose to be a 302 or a 301
MyBrand - DNS skills NEEDED! - you can map the CNAME
Importance of Full Text Over Excerpts - Says it is stupid to not push your full content in a feed. There are only special cases where a partial feed is right - They have data that says full feeds are better. - Encourages people to check out techmeme and how they bring in feeds and create relationships based on the links and the data in the feeds.
Noindexr - Yahoo and Google do follow it - you can turn it on in feedburner
Robots.txt - force services to consume or not consume your feeds
Auto-Discovery "advertises" your availability of your feeds to browsers and bots
*skips ahead over some slides*
If you have a podcast, do NOT just poing to the mp3. Create a page and point to the page where you talk about the podcast - search engines like text.
Facebook lets users import "notes" - takes poll of how many users import feed into Facebook account - about 25% raise hand (including myself) - goes into how to set it up
Stephan Spencer - Netconcepts
- takes poll on who is a blogger and how many use WordPress
Blog SEO - so easy a child could do it - 16 year old blogger - passive content of 1000$ a month - shows her blog
Optimizing your blog
- Rejig your internal linking - tag clouds - related posts - top 10 posts - next and previous posts
Build inbound links - add technorati tags to your posts - get onto bloggers blogrolls - trackbacks & comments wont help with link gain
Shows some tag cloud examples
Shows a technorati tag example
Talks about hyphen and underscores and that hyphens are ideal.
title tags - blog name - dont use the same text for the page title and the post title
"SEO Title Tag" plugin for wordpress - Download it from netconcepts.com - shows how you can use the plugin to optimize title tags and that you can do mass edits
Related Posts - increases inter-linking on the site - can use plugins or just call out and do it manually
Name your blog what you want to rank for
Anchor Text - make the posts title a link the the perm page - use neat-o-tool (webuildpages.com) - inernally link back to old related posts with the body of the blog.
Heading tags - category name on category page - yes for post titles, no for dates
Optional excerpts - to minimize dupe content - write unique content - dont just use the first couple paragraphs, dont use the <-- more ---> tag!!
Sticky posts - always appear at the top of the page - a way to add keyword-rich intro copy to a category page or tag page - e.g. adhesive plugin
Author profile pages & author links (for group blogs)
relnofollow - if you do this you wont pass juice
noindex - will pass juice but wont show up in the SERPs - could use a robots.txt to do the same thing
Optimizing your feeds - full text, not summaries - 20 ore more, not just 10 - multiple feeds by cate, comments and so on - keyword-rich item - title - your brand name in the item - title - your most important keyword in the site - title - container
George Aspland - eVision
*missed first 2 slides, went to quickly*
better rankings & click-throughs from SERPS - use lots of formatable text - optimize the text of the document - update the document title
A search engine listing for a PDF in Google - no document title - all text within images (scanned from hard copy)
Shows a good SERP for a PDF - encourages you to rebuild a PDF if needed - worth it in the long run
Link to the PDF - link from pagees that are already indexed - link pop is important so promote it
PDFs can have links - shows an example that has active links - logo is a link to the website as well
how to convert the url's in a pdf into an active link - highlight your links - just making something a link wont highlight it like it does in Word, thus you need to highlight it - export/print your pdf - open with acrobat - to edit you will need acrobat, not the free reader
- go to Advanced> Links > *toooooo fast man!!!!!*
How to turn any text or image into an active link - Long list of steps, to get them go to his site and download the instructions
PageRank and PDFs - seem to follow same pattern as sites Lets test it (wants people to do this) - downlaod "optimizing PDFs for Search Engines - include links to 2 charities - post PDF and pass along - we'll check results in couple months
Analysing PDF search results with Click Tracks - what PDFs were entry pages to a site
Add active links - PDFs hosted on your site - PDFs you distrubite to others - white papers, articles, and so on
Can find more here: http://sphinn.com/story/16067
Q: Free forester reports
A: search forester research grapevine endnotes filetype:pdf in Google and you will get a suprise. - Send your thanks to Stephan
Contributed by DaveR.