Google Being Lazy About Validating AdWords Display URLs?

Dec 7, 2007 • 8:02 am | comments (2) by | Filed Under Google Ads (AdWords)

A WebmasterWorld thread reports Google is being more lax about validating AdWords advertiser's display URLs.

Google AdWords affiliate policy says:

We will only display one ad per search query for advertisers sharing the same top-level domain in the display URL. This means that if you're an affiliate advertiser, your ad may not show for a query because another affiliate or the website that runs the affiliate program also has ads using the same (or a similar) domain in the display URL.

This member said, "lately I've noticed as many as 5 invalid Display URLs for one search term - all of which lead to the same page on the merchant's site."

Google has taken notice, where AdWordsAdvisor said "what I have been doing, though, is passing these threads along to the right teams - and I see quite a lot of attention being paid to them."

Do you think Google has been getting lazy validating their advertisers and their policies?

Forum discussion at WebmasterWorld.

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