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In case you missed it, we at the Search Engine Roundtable covered about 40 of the sessions at the Search Engine Strategies conference. I would like to thank again, Chris Boggs, Kim Krause Berg (Cre8PC) and Robert Kerry (evilgreenmonkey) for their huge contribution to the community here. I know, I appreciate it, and I know many of you do.
I am currently in the airport, yes - my flight is delayed again. So here is a quick roundup of our coverage over the past four days.
Monday, December 4, 2006
- Compare & Contrast: Ad Program Strategies (Google, Yahoo, Microsoft)
- Business Issues For the small SEM Shop
- Drive traffic to your site with Google
- Session: Business Issues For The Big SEM Shop
- Ads in a Quality Score World
- Putting Search Into The Marketing Mix
- Working with Ad Agencies
- Podcast & Audio Search Optimization
- Ad Testing: Research and Findings
- ClickZ Forum: Advertising In Social Media
- Video Search Optimization
- Keynote: Jason Calacanis & Danny Sullivan
- Bulk Submit 2.0
- Domaining & Address Bar-Driven Traffic
- Duplicate Content & Multiple Site Issues
- Getting Traffic from Contextual Networks
- Local Search Marketing Tactics
- Earning Money From Contextual Ads
- Mobile Search Optimization
- Bot Obedience Course
- Beyond The Single Site Mentality
- Mobile Search Engines
- Successful Site Architecture
- Social Search Overview (Google Custom Search Engine, Yahoo Answers & MyWeb, Flickr, & Ask.com)
- Images & Search Engines
- Search Arbitrage Issues
- Dealing With Affiliates (Pepperjam & Performics)
- Linking Strategies
- Buying & Selling Links
- CSS, AJAX, Web 2.0 & Search Engines
- Converting Visitors Into Buyers
- Link Baiting & Viral Search Success
- Search & Regulated Industries
- Usability & SEO: Two Wins For The Price Of One
- Keynote: Danny Sullivan
- Meet the Crawlers
- Search Engine Q&A On Links (Google, Yahoo, Ask.com & Windows Live Search)
- In House: Big PPC
- Organic Listings Forum
We tried to cover everything on the schedule, but sometimes that was impossible. Thanks again to the contributors and our readers.
