Keynote: Danny Sullivan

Dec 6, 2006 - 6:58 pm 0 by
Filed Under SES Chicago 2006

He starts off with some jokes, I think people giggle to be nice. ;-)

He explains that January 2005 was a huge month. With the CES, Google, Yahoo, etc. were there and it made him think that it is not just web, it is searching for anything. (I like to note that was not at that show). As search marketers this might be scary. But don't be. If your a search marketer, you understand Google, and it can be applied to other things. Microsoft was at CES, and this is Microsoft's show and Google and Yahoo came in and there is this war there. He goes over Microsoft claims on search. Yahoo, Susan (CFO then), gave some realistic guidance, saying that it was not Yahoo!'s goal to be number one.

Danny now realized that his slides were not up. I honestly tried making faces and hand gestures at Danny to tell him, but I guess he did not notice us little people. :)

Yahoo said they are happy being number two and maintaining market share. Danny said that is a victory for Yahoo, to maintain share against Google and others.

Danny shows slides on which search engine has what number of share and he compares hitwise, netratings and comscore's data. He then shows Google's data alone. Google is getting incremental gain, a general slope upwards, based on all three data aggregators. Yahoo held share and maybe gained a bit, that is good. Microsoft did not have a great year, downward slope. No slide for

The Microsoft Challenge: - Building From Scratch (Erik Selberg said we are not yet better, bit no longer laughable) - Will IE7 help produce gain? -- Danny doesn't think so, but Google and Yahoo is worried. Danny is sick of this topic. He gives his reasoning that he has given time and time again. - Will verticals help? -- Maybe live local is hot, image search scratchpad innovative.

Video Killed the Search Star? - Search is boring, hard work, pennies on the dollar (Danny doesnt find it boring) - There is suspected money in those videos - Google Video launched in January - YouTube popularity explodes, leading to Google's $1.6 billion purchase last month

Video Search = Video on Demand - Video search not to spidering or reading "inside" of video -- Instead, it's about video on demand -- That Colbert Report you missed, I want to find it now -- That viral video I heard about, where it is? -- Google and Yahoo, you submit video, Yahoo did spider, but they now also allow submission - Make bandwidth available -- Encourages new content people can't afford to boost

Video Ads Not Search Ads - Search ads you want to see - Video ads you do not ask for it - You may get top dollars on video ads - Same with Google Audio, Print ads, etc.

- He showed the Time Warner quote about auctioning things, and makes fun of it, see Danny's past presentations for those thoughts... - AdWords Versus AuctionWords :) - Search is more about wanting things now and not being given something to want later... - S'more repetitive slides, Ill link to the WebmasterWorld PubCon show or go to the archives to get the most recent Danny Keynote from PubCon Vegas 2006.

Reverse Broadcasting... see previous session...

Skipping here a bunch more, all covered in keynote from a few weeks ago.

He shows Google's stock quote over 500, now its a bit low. In January, people were saying Google is done. It is no bubble, Danny said. Then all the legal issues will kill Google; click fraud, copyright issues.

Video Disputes - Money set aside from YouTube in case settlements needed, $200 million -- Copyright over video will get solved -- DMCA irony; studios don't like it, since it's so easy to copy and time consuming to file.

Crawling Disputes - AFP sued over news content - Belgians sue over news content - Smaller markets - He jokes about this, how they want Google, but in fact, they want Google to pay them - Two groups already made a deal with Google over content

My Indexing Wishlist - Search Engines, PErmissions and moving forward in copyright battles (on - Allow indexing without permission - Make caching opt-in - Stop scanning books that are in copyright - Work to extend the system (ACAP)

Amazing Changes - Google Sitemaps & Webmaster Central - Yahoo Site Explorer - Search engines have united around common format (robots.txt, nofollow, - Weather reports keep coming - Bot identification and authentication from Google and Microsoft (Ask also allows it also, i think) - An entire new ear, all from site owners speaking up - Google does not see all SEOs as the enemy

January's Privacy Surprise - Bush administration wants search records from engines -- Google says no, and complains they weren't Ask (everyone laughed) -- Danny makes ABC's nightline -- It can't get any bigger than this... -- NY Times with AOL story on that woman who they tracked down by unique ids of search queries, big slip up

Privacy Challenge - AOLs release of anonymous search data - Still, nothing really has changed

Danny was way over time so he jumped a bit.

- Censoring China - MLK link bomb - BMW banned for cloaking - Stanford does paid links, so does Washington Post - Issues with ranking ads by "quality" - Search trends via Google Trends - Yahoo Answers grows while Google Answers closes

- Rebecca Leib is now editor and chief of SEW - Search Engine Land is new venture - Daily SearchCast -- Podcast - Search Engine Strategies -- Charing NTY, co chairing San Jose, and will participate in Chicago

Open Forum now..

These posts may have spelling and grammar issues. These are session notes, written quickly and posted immediately after the session has been completed. Please excuse any grammar or spelling issues with session posts.


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