Video Search Optimization
Yesterday, I missed the coverage of the first panel of the week, due to various reasons. However last night at the SEMPO meeting, I saw my good friend David Carberry from Advertising.com, and he said he could give me his notes from the session. I bolded some points for emphasis. These are obviously in a pure notes-style, but I think there is some good information in there. I think you will also agree with me that based on an overview of Dave’s notes, not many things have changed in Video Search since the topic was discussed in Chicago last year. (See coverage of the 2005 video search panel.) Thanks Dave!
Chris Sherman of Search Engine Watch >>> Search Engine Land, as well as his company Searchwise was moderating, and Jon Leicht from Intuit spoke first.
We see the Naming of the file – Video_3low bandwidth – this is a typical error
Meta Tool kit page content is crucial and video is the final and provide the engine with meta information in coding – if the video is encoded from one format to another mpeg to another the meta data is wiped – reinsert it
Media Meta Information copywriter keyword artist and title - Singing fish example – Title description and copyright in the content.
All media files – high bandwidth to make it convertible
Bandwidth is less of concerned - Audience specific compression versus multiple versions
File format less of an issue with uploading to Google and You Tube
Discreet Cleaner – media Cleaner MAC
Singing Fish – put the info in the same directory – make sure you have an RSS feed for Video – all the sites have easy to use forms
Video Dashboard and reporting available you can update any time and content – they also have reporting tabs
Plays Video via Flash so uploading the format is not important
You Tube allows for basic info along with the video
Blinx allows for indexing of podcasts audio – speech recognition
Indexing Files based on the RSS feeds – making sure you have the best content and weed out the garbage
Video Site Map is crucial
Content drives demand – people not searching for quality yet – everyone is experimenting and what is the best way to search and serve – Googtube Category specific search engine
Ease of Upload will continue to dilute quality content
Eric PaPczun – Performics
Share of Video Streams – Myspace – 20% - Yahoo 11% Youtube 9%
54% of online users are consuming video 72% News clients
Video Consumption is moving from TV to Video Search
Now is the Time to optimize your Video Assets
Flash Video players have issues with seeing the content
Use keywords in the file name
CNN launched new news site and optimized it properly – get the video in the video directory to submit it in bulk and makes it easies
VIDEO SITE MAP – Call it the VSM
Sire map and Video site map in footer – cross link to other videos and keyword copy and multiple links Copywriters need to think about the engines and sometimes it is difficult teaching an old dog new tricks
Video Search is there for the taking.
Gregory Markel from Infuse Creative
Majority of the TV orgs have not partnered with the Engines - Titles and descriptions need to be heavily visible – RSS feeds/media different ways to submit and it is the nature of the best – provides lots of competitive advantages
Meta Data is important some Engines use multiple format types – multiple file types - Encode multiple file types
Go to You Tube and type in movie – and then type review of the content – watermark your video. Conclude it with incentive
Tracking and reporting is a nightmare – engines need better API
MySpace large number of views – Create multiple variations of video clips is it spam not really at this point – perform Video Searches for the Engines and the competition.
PPC arbitrage – it’s coming with Video – optimize from a paid title and description is important
In fuse created a submissions tool for the engines with the news companies
Teensource.org submitted a video to many engines- half of the traffic came from Vsocial.com find out what delivers the most traffic