It only took about two days - the Google June 2026 spam update is now done rolling out. It started on Wednesday, June 24, 2026 at around noon and completed on June 26, 2026 at around 2pm ET. This update felt like it started earlier than it was announced, and felt more widespread than a typical Google spam update.
Bruce Clay, known as the Father of SEO, passed away in late May. Bruce Clay started his company before there was even an SEO industry and is known for helping it become a true professional industry. I never met an individual who has contributed more to the industry than Bruce, both in terms of his time, resources, and money.
Here is a recap of what happened in the search forums today...
This week, Google released the June 2026 spam update, Google said it was a normal spam update but it does feel like this one started a bit earlier and was a big one. Yes, we covered on Sunday what we thought...
Google Ads seems to be rolling out Maximize Conversion Value bidding within Standard Shopping campaigns. You might see under the Budget and bidding optimization setting for your Standard Shopping campaigns, the bid option for "Maximize conversion value."
Google announced new security controls for Merchant Center for Agencies, specifically around user access controls for admins and standard roles. Ginny Marvin, the Google Ads Liaison, said that these changes are "to help streamline workflows and improve security."
The Google Ads API will stop allowing advertisers to create Smart Campaigns on August 3, 2026. Google has been transitioning from Smart Campaigns to Performance Max campaigns for years now.
Google has added the messages button back to the Google Business Profile dashboard within Google Search. Google use to have a feature like this but I believe removed it but now it is possibly coming back.