Google Pitching AI Mode Ads To Advertisers
Google is reportedly pitching advertisers to buy into ads in AI Mode. The folks over at AdAge have some slides from a Google presentation with the pitch. "Google is getting ready to roll out AI Mode ads widely by giving ad agencies and brands more information about how the new channel differs from traditional search and details about how paid AI search will work," AdAge wrote.
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Daily Search Forum Recap: August 5, 2025
Here is a recap of what happened in the search forums today...
Google Posts Creation Tool Refresh Now Live
Google has rolled out an update to the Google Business Profiles Google Posts creation tool. We covered Google testing these changes earlier but now it is officially live as of late Friday.
Search Video Recaps
Google AI Overviews Within AI Overviews
Did you know that Google can show AI Overviews within AI Overviews. We've seen AI Overviews in people also ask, we've also seen AI Mode in people also ask. But to show AI Overviews within an AI Overview, seems a bit redundant.
Google: We Did Not Confirm We Use MUVERA
Gary Illyes said that despite what people are saying, he did not confirm Google uses MUVERA - Multi-Vector Retrieval via Fixed Dimensional Encodings. He said that Google might use something like it in Google Search but he did not confirm that Google actually uses it today in Google Search.
Microsoft Advertising Audience Planner Updated
Navah Hopkins, the Microsoft Ads Liaison, posted about new updates released to the Microsoft Advertising Audience Planner. Hopkins said her favorite feature of this tool is that it can tell you if you "have an unwinnable math problem."
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Aug 1, 2025Picture of the Day
