Google is rolling out an update for Google Ads advertisers to certify for some cryptocurrency and complex speculative financial products. This is "incrementally to all advertisers over a period of time and not all advertisers and certification applications will be affected immediately," Google wrote.
This applies to these certifications:
- Cryptocurrency exchanges and software wallets
- Cryptocurrency hardware wallets
- Cryptocurrency coin trust
- Complex speculative financial products
Affected advertisers will have the option to either continue to apply for certifications through the Google Ads Help Center or their Google Ads account in "Admin " under a new "Policy > Account " section.
Google also noted that "existing certifications an advertiser holds and pending applications will not be affected by this incremental launch."
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