Often, but not always, when Google releases an algorithm update, we don't see the impact for the first few days. However, with the August 2025 spam update, we are likely seeing the effect within 24 hours after it was announced.
Here is a recap of what happened in the search forums today...
Google may be testing a new format for AI Overviews in the search results. This one does not have the AI Overview label on the AI Overview, plus it seems to combine knowledge panel features.
Google's John Mueller was asked again if a change in crawling patterns is related to Google algorithm updates. In which he said again, No, it is not.
Danny Sullivan, the former Google Search Liaison, spoke at WordCamp on Friday on the topic of How and why Google Search keeps evolving. The video is up for anyone to watch, it is 45 minutes and doesn't have much new in it but it is a good refresher.
Google has supposedly updated the models that run AI Mode. Robby Stein from Google wrote on X, "We’re seeing big improvements for complex STEM questions."