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Google Fixes GA4 Attribution Models To Better Associate Conversions To Paid Search

Google Fixes GA4 Attribution Models To Better Associate Conversions To Paid Search

Google posted a notice that it fixed an issue where Google Analytics, GA4, would sometimes not credit the proper conversion attribution to the paid search campaign. Google said it will update the "attribution models in GA4 over the next two weeks to improve the accuracy of conversion credit for paid search campaigns."

Jun 13, 2024 - 7:51 am
Google

Google Tests Larger Fonts For Main Snippet Title Link & Smaller Font For Sitelinks

Google Tests Larger Fonts For Main Snippet Title Link & Smaller Font For Sitelinks

Google is testing a larger font size for the main search result title link, followed by smaller fonts for that same snippet's sitelinks. This was spotted a few days ago by both Umair Khan on X and Lily Ray on X.

Jun 13, 2024 - 7:41 am

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Google Search Engine Optimization

Google: Disallow Crawling Of Action URLs (Buy Now, Sign Up, etc)

Google: Disallow Crawling Of Action URLs (Buy Now, Sign Up, etc)

Google posted a public service announcement saying you should disallow Googlebot from crawling your action URLs. Gary Illyes from Google posted on LinkedIn, "You should really disallow crawling of your action URLs. Crawlers will not buy that organic non-GMO scented candle, nor do they care for a wishlist."

Jun 13, 2024 - 7:31 am
Bing Search

Bing Tests Black Review Stars In Search Results

Bing Tests Black Review Stars In Search Results

Microsoft is testing using black-colored review stars in its Bing Search results. This is instead of the yellow or orange review stars. I am not sure why they are testing it in black, but they are.

Jun 13, 2024 - 7:21 am
Google Maps

Google Local Pack Photos With Labels

Google Local Pack Photos With Labels

Google seems to be testing adding labels and descriptions on the photos within the local business profile listings. These are on both the carousel of images and on the detailed business profile page.

Jun 13, 2024 - 7:11 am