There may have been another Google Search ranking algorithm tweak around October 28th or so. I am seeing some rumblings both within the SEO community chatter and the third-party Google tracking tools. It seems some are noticing big search ranking swings around October 28th.
 
        
    
    This week, we covered more Google Search ranking volatility mid-week. Google Search Console launched query groups reports. Disney’s sitelinks in Google Search seemed to have been hacked. Google reminded us about...
 
        
    
    Robby Stein, VP of Product for Google Search, was interviewed on the Silicon Valley Girl channel by Marina Mogilko about AI Search at Google. He explained how to do SEO for AI Mode and he was crystal clear that Google Ads is not going away with the release of these new AI features.
 
        
    
    Google may have a new chart in the Google Ads overview tab named cross campaign metrics. It seems similar to the Cross-Media Reach Measurement but this is shown in the overview tab and not in that specific report.
 
        
    
    Google seems to have added a download option to the Google Merchant Center promotions section. when creating promotions in Google Merchant Center, the download button will be on the bottom right of the screen.
 
        
    
    Robby Stein, VP of Product for Google Search, was interviewed on the Silicon Valley Girl channel by Marina Mogilko about AI Search at Google. And one of the questions she asked was on how to show up in these Google AI responses. Robby Stein essentially said there is a lot of overlap between normal SEO for web search but the key difference are the "the kinds of questions" people ask AI versus traditional search.