Cross Campaign Metrics In Google Ads Overview Tab

Oct 31, 2025 - 7:41 am 0 by
Filed Under Google Ads

Google Ads Bubbles

Google may have a new chart in the Google Ads overview tab named cross campaign metrics. It seems similar to the Cross-Media Reach Measurement but this is shown in the overview tab and not in that specific report.

Anthony Higman posted about this on LinkedIn and shared this screenshot of the cross campaign metrics chart showing in his Google Ads overview tab:

Google Ads Overview Cross Campaign Metrics

It shows how your ad campaigns work to expand your reach and shows the "saw awareness," "saw action," and "saw both" overlap and it includes unique visitor metrics along with total cost.

Forum discussion at LinkedIn.

 

Popular Categories

The Pulse of the search community

Google Search Volatility

More Details

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Blog Administration

Programming Note: Offline Monday For Yom Kippur 5787

Sep 20, 2026 - 10:00 am
Google

Google Web Guide Classic Search Button Doesn't Take You To Classic Search

Sep 20, 2026 - 9:30 am
Google Search Engine Optimization

Google Search Console Crawl Stats Missing A Day Of Data: September 15th

Sep 20, 2026 - 7:55 am
Google

Google Discover Tests Dive Deeper Feature

Sep 18, 2026 - 4:22 pm
Search Forum Recap

Daily Search Forum Recap: September 18, 2026

Sep 18, 2026 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Unusual Google Search Ranking Volatility, Ad Tech Monopoly Remedies, AI Contribution Publisher Payouts & More

Sep 18, 2026 - 8:01 am
Previous Story: Google Merchant Center Promotions Adds Download Option