Cross Campaign Metrics In Google Ads Overview Tab

Oct 31, 2025 - 7:41 am 0 by
Filed Under Google Ads

Google Ads Bubbles

Google may have a new chart in the Google Ads overview tab named cross campaign metrics. It seems similar to the Cross-Media Reach Measurement but this is shown in the overview tab and not in that specific report.

Anthony Higman posted about this on LinkedIn and shared this screenshot of the cross campaign metrics chart showing in his Google Ads overview tab:

Google Ads Overview Cross Campaign Metrics

It shows how your ad campaigns work to expand your reach and shows the "saw awareness," "saw action," and "saw both" overlap and it includes unique visitor metrics along with total cost.

Forum discussion at LinkedIn.

 

Popular Categories

The Pulse of the search community

Google Search Volatility

More Details

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: June 15, 2026

Jun 15, 2026 - 10:00 am
Google Ads

Google Ads Bidding Target Optimization Changing, Promotion Mode Beta, Smart Bidding Exploration Expands

Jun 15, 2026 - 8:00 am
Google

Google Search Rolls Out Information Agents In AI Mode For A Fee

Jun 15, 2026 - 7:51 am
Google Maps

Google Local Finder Interface Drops Pagination

Jun 15, 2026 - 7:41 am
Google Ads

Google Ads To Limit Ad Impressions From Unqualified Advertisers

Jun 15, 2026 - 7:31 am
Google Maps

Google Business Profile Owner/Manager Access Invites Not Working For Some

Jun 15, 2026 - 7:21 am
 
Previous Story: Google Merchant Center Promotions Adds Download Option