There may have been another unconfirmed Google search ranking update that occurred between October 15th and October 18th. The bulk of the volatility seemed to be around Thursday, the 16th.
Ten months ago, Google said on stage at Google Search Central Live event in the Google Zurich office that we should expect more core update, more update. We now have about two months left of the 2025 year and we are in no way going to see more core updates, more often from Google.
Google posted a new help document that says it will delete accounts without any campaigns after 6 months. "If an account does not have any campaigns, it’ll be permanently deleted by Google Ads 6 months after cancellation," Google wrote.
Google added a new "sources" column to the AI Max search term report. This helps you understand where your traffic was matched from in AI Max searches.
Google is testing another variation of the AI-generated product summaries in Google AI Mode, this one is named "What to know." It is made up of user reviews and web sources, according to the disclaimer.
Google Ads seems to be experimenting with setting the New Customer Value within New Customer Acquisition campaigns without the consent of the advertiser. Technically, New Customer Value can be turned off, but this is confusing some advertisers and impacting reporting and ad performance for some.