Vlog #241: David Iwanow On Big Companies With Google Algorithm Updates & SEO Agencies Tactics

Sep 18, 2023 - 8:01 am 1 by

David Iwanow 2

In part one, we got to learn about David Iwanow and why it is important to reinvent yourself in this space, over and over again. In part two, we talked about Google algorithms and he said even though they are so big they still need to deal with the Medic update and core updates.

They even have to worry about it because sometimes their content is old and outdated, and they need to work on it. He even sees a lot of outdated SEO tactics being pitched to him and he knows to stay away. He is shocked by what SEOs pitch him. He still sees agencies pitch him strange ideas, he said.

He then goes into examples around how to properly do SEO reporting, not with spreadsheets but with BigQuery. He doesn’t get why you should pay someone to do manual work when you can program it. He gave some specific examples, which is useful. Even Google Search Console will show you the details, or via the API and the bulk export.

David is also not a fan of removing pages all the time and you can figure out what you should do with those pages by pulling this data down. You first see if the pages are being crawled, indexed, and then ranked. He said then you can use ChatGPT to evaluate the page. ChatGPT can help you figure out if the content is updated and relevant.

You can follow David Iwanow on Twitter @davidiwanow.

You can subscribe to our YouTube channel by clicking here so you don't miss the next vlog where I interviews. I do have a nice lineup of interviews scheduled with SEOs and SEMS, many of which you don't want to miss - and I promise to continue to make these vlogs better over time. If you want to be interviewed, please fill out this form with your details.

Forum discussion at YouTube.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Core Update Flux, AdSense Ad Intent, California Link Tax & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 19, 2024

Apr 19, 2024 - 4:00 pm
Search Video Recaps

Search News Buzz Video Recap: Google Core Update Flux, AdSense Ad Intent, California Link Tax & More

Apr 19, 2024 - 8:01 am
Google Ads

Google Tests More Google Ad Card Formats

Apr 19, 2024 - 7:51 am
Google Search Engine Optimization

Google: It's Unlikely Your Rankings Dropped Because You Have Two Websites

Apr 19, 2024 - 7:41 am
Google Search Engine Optimization

Google: Indexing API May Work For Unsupported Content But...

Apr 19, 2024 - 7:31 am
Google Search Engine Optimization

Google: Are Hyphenated Domains Bad For Google Rankings?

Apr 19, 2024 - 7:21 am
Previous Story: Report: Google Search Things To Know Rarely Showing Now?