John Mueller: Programmatic SEO Often A Fancy Banner For Spam

Jul 26, 2023 - 7:21 am 2 by

Programmatic Seo Google Logo Woman Hacker

Google's John Mueller had another one-liner - this one was posted on Twitter and it reads, "programmatic SEO is often a fancy banner for spam."

The context is that Lily Ray noticed "dozens of sites" are using "programmatic SEO" by "scraping & repurposing data from other sites to create huge numbers of hyper-specific landing pages about songs, maps, schools, pets," she wrote. Yea, we all see this stuff way too often ranking well in Google.

Well, John Mueller of Google called it spam.

Here are those tweets:

To be fair, programmatic SEO is not always spam but hey:

Why is John calling this spam? Well, it is basically using coding to generate automated content from various sources to build out pages automatically. Is that spam? Well, I think Google defines it as spam and many of you do also.

Sadly, this stuff, when done well, does rank well in Google Search.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 4, 2025

Jul 4, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google June 2025 Core Update, Search Volatility, Insights Report, Ads & More

Jul 4, 2025 - 8:01 am
Bing Search

Bing Search Tests Zoomable & Sticky Related Searches

Jul 4, 2025 - 7:51 am
Google

Google AI Mode Can Respond In Non-English Languages

Jul 4, 2025 - 7:41 am
Bing Search

Bing Tests Local Place Listings In Green

Jul 4, 2025 - 7:31 am
Google Ads

Google Merchant Center Gains Automatic Shipping Updates

Jul 4, 2025 - 7:21 am
Previous Story: Google Ad Revenue Up 3.3% & Bing Ads Revenue Up 8%