John Mueller: Programmatic SEO Often A Fancy Banner For Spam

Jul 26, 2023 - 7:21 am 2 by

Programmatic Seo Google Logo Woman Hacker

Google's John Mueller had another one-liner - this one was posted on Twitter and it reads, "programmatic SEO is often a fancy banner for spam."

The context is that Lily Ray noticed "dozens of sites" are using "programmatic SEO" by "scraping & repurposing data from other sites to create huge numbers of hyper-specific landing pages about songs, maps, schools, pets," she wrote. Yea, we all see this stuff way too often ranking well in Google.

Well, John Mueller of Google called it spam.

Here are those tweets:

To be fair, programmatic SEO is not always spam but hey:

Why is John calling this spam? Well, it is basically using coding to generate automated content from various sources to build out pages automatically. Is that spam? Well, I think Google defines it as spam and many of you do also.

Sadly, this stuff, when done well, does rank well in Google Search.

Forum discussion at Twitter.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google AI Overviews, Ranking Volatility, Web Filter, Google Ads AI Summaries & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 17, 2024

May 17, 2024 - 4:00 pm
Search Video Recaps

Search News Buzz Video Recap: Google AI Overviews, Ranking Volatility, Web Filter, Google Ads AI Summaries & More

May 17, 2024 - 8:01 am
Google Search Engine Optimization

Remove Your Content From Google's AI Overviews

May 17, 2024 - 7:51 am
Google Ads

Google Ads AI Summaries Live For Some Advertisers

May 17, 2024 - 7:41 am
Google Maps

Order with Google For Food Delivery Going Away End Of June

May 17, 2024 - 7:31 am
Google Search Engine Optimization

Two New Googlebots: GoogleOther-Image & GoogleOther-Video

May 17, 2024 - 7:21 am
Previous Story: Google Ad Revenue Up 3.3% & Bing Ads Revenue Up 8%