Vlog #229: Amy Toman On Helping Small Businesses Succeed In Google Local Search

Jun 26, 2023 - 8:01 am 2 by

Amy Toman Small 2

In part one we learned about Amy Toman and her love for small business. We dug more into that love in part two and also spoke about helping small businesses with local optimization, even with low budgets. Plus, we spoke about the Google Product Experts community.

Most local SEOs care deeply about small businesses, she said she does a lot of side work for solo businesses and small attorneys that need to get their names out there. She does a lot of local optimization on their websites but also does a lot on the Google Business Profiles listings for their businesses.

The cover images need to be different based on the business category. She just loves it when the people she helps come back and realize what magic you have done for them across Google Maps and local search. Watching these small businesses gain in traffic by making minor changes excites her.

She said that despite these businesses having low budgets, she can help and direct them in the right direction. Most of the time, it is explaining to the business what they need to do by explaining it or sending them a resource.

We then dove into the local SEO community and how much of her time she gives away for free to help these local businesses. She is a huge fan of the Google Product Experts, and they are so giving and generous with their time. It does help them because they see the bigger issues before most in the industry. So it does help them with their clients by helping others for free.

We also spoke about some of the people who post take it out on the Google Product Experts. Google Product Experts do not work for Google, but the local businesses that post there do not work for Google. So they take it out on these people who are answering their questions for free.

There are so many issues that they need to deal with, across frustrated businesses, confusing help documents, bugs, and then all the spam.

To learn more about Amy, you can follow her on Twitter @BubblesUp and on LinkedIn.

You can subscribe to our YouTube channel by clicking here so you don't miss the next vlog where I interviews. I do have a nice lineup of interviews scheduled with SEOs and SEMS, many of which you don't want to miss - and I promise to continue to make these vlogs better over time. If you want to be interviewed, please fill out this form with your details.

Forum discussion at YouTube.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: October 14, 2024

Oct 14, 2024 - 10:00 am
Google

Why Google Search Is Broken Video Gets Millions Of Views

Oct 14, 2024 - 7:51 am
Google

Google Search Tests Replacing Google Logo With Super G Logo

Oct 14, 2024 - 7:41 am
Google Ads

Google Ads Adds Gross Profit Optimization Campaign Setting

Oct 14, 2024 - 7:31 am
Google

Google Search Tests Top Links Title For Sitelinks?

Oct 14, 2024 - 7:21 am
Bing Search

Microsoft Unshipped 27 Bing Features

Oct 14, 2024 - 7:11 am
Previous Story: Microsoft Wants Bing On CarPlay & Android Auto But Does Apple Or Google?