Vlog #151: Colt Sliva On Becoming A SEO Engineer & Visualizing Search Graphs

Dec 20, 2021 - 8:00 am 0 by

Colt Sliva Small 1

Colt Sliva came out to my outside office spot to chat SEO with me. I asked him a bunch of personal questions to start, to make him tense up - just kidding. We spoke about his career, he is the SEO engineer at iPullRank, the place is run by Mike King who I spoke to before. He got into SEO by helping him mom create a blog and then writing some content and making money with Google AdSense. He did some development in school, did some art in school and then got a jobs working in marketing and doing SEO and content for these companies. He also did a lot of development work at those companies. He wanted to do more SEO and he found Mike King and he clicked with Mike, Mike hired him to work on more intense SEO at his firm.

We then dug a bit into the search graph, knowledge panels, entities and more. He said he learned about this by digging into white papers on the topic of how search engines work. He first started with PageRank’s algorithm and he said you can use Python to help you visualize these algorithms. Colt got pretty technical with the conversation, talking about Eigenvector centrality. In graph theory, eigenvector centrality is a measure of the influence of a node in a network. Relative scores are assigned to all nodes in the network based on the concept that connections to high-scoring nodes contribute more to the score of the node in question than equal connections to low-scoring nodes. He does this to better visualize the algorithms.

He gave some examples of how the knowledge graph works with a bicycle. We then spoke a bit about knowledge panels, which you might find as fun as talking about bikes.

More next week but you can learn more about Colt Sliva @SignorColt.

You can subscribe to our YouTube channel by clicking here so you don't miss the next vlog where I interviews. I do have a nice lineup of interviews scheduled with SEOs and SEMS, many of which you don't want to miss - and I promise to continue to make these vlogs better over time. If you want to be interviewed, please fill out this form with your details.

Forum discussion at YouTube.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: December 12, 2024

Dec 12, 2024 - 10:00 am
Google

Google Is Testing Gemini 2.0 Powered AI Overviews In Search

Dec 12, 2024 - 7:51 am
Google Ads

Google Ads Testing Video Assets For Search Campaigns?

Dec 12, 2024 - 7:41 am
Apple App Store

Apple Visual Intelligence Is Out With ChatGPT & Google Integration

Dec 12, 2024 - 7:31 am
Bing Search

Official: Bing Search Drops Cache Link

Dec 12, 2024 - 7:21 am
Google

Google Tests Sitelinks With Arrow Down To Show More

Dec 12, 2024 - 7:11 am
Previous Story: Google Ads Adds New Icons & Workspace Filter