Vlog #131: Udit Mhatre On AI & Dark Patterns SEO

Aug 2, 2021 - 7:50 am 0 by

Udit Mhatre Small P2

In part one of my interview with Udit Mhatre, the Senior SEO Manager at DuMont Project, we talked about doing SEO in India vs the US.

How Artificial Intelligence is Transforming Google SERP

Now Udit said he is spending a lot of time studying how RankBrain and BERT work and he is seeing the quality of content is adapting to satisfy Google’s new algorithms. He said it is now more about content than building links. He said content is more important to Google’s ranking algorithms more so because of RankBrain and BERT. He also said linkless mentions (citations without hyperlinks) do matter because it builds sentiment with Google.

Google did say that there is no way to optimize for RankBrain and BERT. But the type of content that Google matches on for the most relevant for searchers. We then dive into a bit on the history of links vs content. Content won out by the way. He also brings up some examples of how passage indexing might help.

UI/UX Dark Pattern Hacks:

There are some brands that make it very difficult to terminate your account with them and consumers do not want you go through all those steps to terminate. So anything that a brand can do to not impact their website publicly but help their brand, from a UI/UX perspective, is called a dark pattern. Companies sneak items in your cart or subscribe you to a service without you knowing, it is sneaky. Google did come out with methods to check some of this behavior for merchant center. Also, using various colors and text to push your website visitors to click on buttons, but some sites are using these methods to trick people into actions they do not want to take.

Right now, he said most of this is not hurting SEO right now but he thinks one day it will hurt your SEO and rankings. Here is the example of the story of the site who mistreated its customers to get negative reviews.

You can learn more about Udit Mhatre on LinkedIn.

You can subscribe to our YouTube channel by clicking here so you don't miss the next vlog where I interviews. I do have a nice lineup of interviews scheduled with SEOs and SEMS, many of which you don't want to miss - and I promise to continue to make these vlogs better over time. If you want to be interviewed, please fill out this form with your details.

Forum discussion at YouTube.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Rumbling, Manual Actions FAQs, Core Web Vitals Updates, AI, Bing, Ads & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: March 18, 2024

Mar 18, 2024 - 4:00 pm
Google Updates

Google Urges Patience As The March 2024 Core Update Continues To Rollout

Mar 18, 2024 - 7:51 am
Google

Official: Google Replaces Perspective Filter With Forums Filter

Mar 18, 2024 - 7:41 am
Google Maps

Google Business Profiles Now Offers Additional Review After Appeal Is Denied

Mar 18, 2024 - 7:31 am
Google Maps

EU Searchers Complaining About Google Maps Features Changes Related To DMA

Mar 18, 2024 - 7:21 am
Google

Google Showing Fewer Sitelinks Within Search

Mar 18, 2024 - 7:11 am
Previous Story: Google Merchant Center Will Enforce Accurate Manufacturer Part Numbers (MPN)