Google Merchant Center Will Enforce Accurate Manufacturer Part Numbers (MPN)

Aug 2, 2021 - 7:41 am 2 by

Google Shopping

Google announced that it will begin enforcing that Google Merchant Center merchants use Manufacturer Part Number (MPN) and accurate ones. Google said starting in August of 2021, item-level warnings for "Incorrect product identifier [mpn]" will be issued on the Diagnostics page of your Merchant Center account. Then in September of 2021 Google will disapprove merchants with these issues.

Google wrote the "Manufacturer Part Number (MPN) is a unique product identifier that is used to identify a specific product among all of the products produced by a manufacturer. Customers may search for a product using a specific MPN, so providing the MPN can help ensure that your product is shown in relevant situations."

So in August of 2021, item-level warnings for "Incorrect product identifier [mpn]" will be issued on the Diagnostics page of your Merchant Center account. These warnings are intended to notify you that you’ve submitted an incorrect value for the MPN [mpn] attribute for one or more of the products listed in your product data. Then starting in September of 2021, the products for which you received warnings will be disapproved.

Google said you should "review your Diagnostics page to see if your products are affected, and either provide a valid MPN value or clear the current incorrect value in your product data."

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 24, 2024

May 24, 2024 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Ranking Volatility, Ads In Google AI Overviews, Sundar Pichai Interview, Heartfelt Helpful Content & More Ad News

May 24, 2024 - 8:01 am
Google Search Engine Optimization

Google: The Site Reputation Abuse Policy Enforcement Not Yet Algorithmic

May 24, 2024 - 7:51 am
Google Search Engine Optimization

Google Search Can Now Index Electronic Publication (EPUB)

May 24, 2024 - 7:41 am
Google

Directory Of Embarrassing Google AI Overviews

May 24, 2024 - 7:31 am
Web Analytics

Google Analytics Real-Time Reports Adds Users In Last 5 Minutes

May 24, 2024 - 7:21 am
Previous Story: Google Adds New Guidelines To Math Solver Markup Help Documentation