Vlog #104: Dawn Beobide On Educating Your Developers On SEO (Part One)

Jan 25, 2021 - 8:01 am 0 by

Dawn Beobide

I met up with Dawn Beobide, the Director of Marketing at Consumer Labs and she started doing SEO and marketing back in 1999 - Dawn goes way back to the super early days of the SEO industry. She calls herself an SEO Geek and she is, to the core, an SEO Geek. SEO is her deep passion and she loves looking back at the old days and comparing it to today.

We first spoke about how to educate your developers about SEO. Early on she felt it was very important about educating the people she works with about how SEO works, this way she can get buy in on the SEO tasks that need to get done. She would give the Google SEO guidelines document to everyone she worked with, the old SEO guidelines from early 2000s. She would literally send her co-workers videos and documentation - this way they understand the big picture on why they are making the change. When you educate them first, they tend to do some things on their own without having you to ask them to do it.

Sometimes developers simply don’t want to do something because it is too hard or they know better. So you need to find a middle ground with them and balance the happiness of your client and developer.

Part two coming next week...

You can learn more about Dawn Beobide on LinkedIn or on Twitter @SEOChic09.

You can subscribe to our YouTube channel by clicking here so you don't miss the next vlog where I interviews. I do have a nice lineup of interviews scheduled with SEOs and SEMS, many of which you don't want to miss - and I promise to continue to make these vlogs better over time. If you want to be interviewed, please fill out this form with your details.

Forum discussion at YouTube.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Core Update Coming, Ranking Volatility, Bye Search Notes, AI Overviews, Ads & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 22, 2024

Jul 22, 2024 - 10:00 am

Google Tests Link Icon Citations For AI Overviews

Jul 22, 2024 - 7:51 am

Google Testing Save Button For AI Overviews

Jul 22, 2024 - 7:41 am
Bing Ads

New Microsoft Advertising Brand Lists For Performance Max Campaigns

Jul 22, 2024 - 7:31 am

Google Knowledge Panels Using AI-Generated Images

Jul 22, 2024 - 7:21 am
Bing Search

Bing Tests Related Searches At Top - Below Search Bar

Jul 22, 2024 - 7:11 am
Previous Story: Google: Digital Public Relations Is Not Spammy Link Building