Google: The Mobile Friendly Algorithm Will Roll Out Over A Few Days To A Week

Mar 25, 2015 - 8:30 am 7 by

mobile seo iconThere has been a lot of confusion about when the mobile friendly algorithm will actually be noticeably in the mobile search results - by that I mean, when will webmasters actually see the ranking benefit or decline for going or not going mobile friendly by April 21st.

Initially John Mueller of Google said it won't be before the 21st but it doesn't mean it will be on the 21st. Then Gary Illyes of Google said it runs in real time and will be released on the 21st.

Yesterday in a Google+ hangout, Mary from Google explained that it will start rolling out on April 21st, although the exact time is not clear, but it also may take a few days to a week to fully roll out and be noticeable to all global mobile searchers.

Mary said in the video at the 8:39 mark:

We are expecting it (the mobile friendly algorithm) to roll out on April 21st, we don’t have a set time period because it is going to take a couple of days to roll out. Maybe even a week or so.

So if it takes some time to roll out, expect things to bounce around a lot in the mobile search results on and after April 21st.

Forum discussion at Google+.


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