Google: The Mobile Friendly Algorithm Will Roll Out Over A Few Days To A Week

Mar 25, 2015 - 8:30 am 7 by

mobile seo iconThere has been a lot of confusion about when the mobile friendly algorithm will actually be noticeably in the mobile search results - by that I mean, when will webmasters actually see the ranking benefit or decline for going or not going mobile friendly by April 21st.

Initially John Mueller of Google said it won't be before the 21st but it doesn't mean it will be on the 21st. Then Gary Illyes of Google said it runs in real time and will be released on the 21st.

Yesterday in a Google+ hangout, Mary from Google explained that it will start rolling out on April 21st, although the exact time is not clear, but it also may take a few days to a week to fully roll out and be noticeable to all global mobile searchers.

Mary said in the video at the 8:39 mark:

We are expecting it (the mobile friendly algorithm) to roll out on April 21st, we don’t have a set time period because it is going to take a couple of days to roll out. Maybe even a week or so.

So if it takes some time to roll out, expect things to bounce around a lot in the mobile search results on and after April 21st.

Forum discussion at Google+.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 28, 2025

Apr 28, 2025 - 10:00 am
Google

Deposition: Google Used Search Signals & Data To Train Gemini AI Models

Apr 28, 2025 - 7:41 am
Bing Search

Bing Copilot Answer More Videos Section

Apr 28, 2025 - 7:31 am
Google

Google Tests New Shipping, Returns & Payment Section In Retail Knowledge Panel

Apr 28, 2025 - 7:21 am

Apple Updates Applebot Docs: Explaining Applebot-Extended vs Applebot

Apr 28, 2025 - 7:11 am
Google Search Engine Optimization

Google Search Console API Data Stuck On April 22

Apr 28, 2025 - 5:56 am
Previous Story: The Google Change Of Address Tool Now Supports Subdomain Moves