Google: The Mobile Friendly Algorithm Will Roll Out Over A Few Days To A Week

Mar 25, 2015 - 8:30 am 7 by

mobile seo iconThere has been a lot of confusion about when the mobile friendly algorithm will actually be noticeably in the mobile search results - by that I mean, when will webmasters actually see the ranking benefit or decline for going or not going mobile friendly by April 21st.

Initially John Mueller of Google said it won't be before the 21st but it doesn't mean it will be on the 21st. Then Gary Illyes of Google said it runs in real time and will be released on the 21st.

Yesterday in a Google+ hangout, Mary from Google explained that it will start rolling out on April 21st, although the exact time is not clear, but it also may take a few days to a week to fully roll out and be noticeable to all global mobile searchers.

Mary said in the video at the 8:39 mark:

We are expecting it (the mobile friendly algorithm) to roll out on April 21st, we don’t have a set time period because it is going to take a couple of days to roll out. Maybe even a week or so.

So if it takes some time to roll out, expect things to bounce around a lot in the mobile search results on and after April 21st.

Forum discussion at Google+.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Rumbling, Manual Actions FAQs, Core Web Vitals Updates, AI, Bing, Ads & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Maps

EU Searchers Complaining About Google Maps Features Changes Related To DMA

Mar 18, 2024 - 7:21 am
Google

Google Showing Fewer Sitelinks Within Search

Mar 18, 2024 - 7:11 am
Search Forum Recap

Daily Search Forum Recap: March 15, 2024

Mar 15, 2024 - 4:00 pm
Search Video Recaps

Search News Buzz Video Recap: Google Core Update Rumbling, Manual Actions FAQs, Core Web Vitals Updates, AI, Bing, Ads & More

Mar 15, 2024 - 8:01 am
Google Updates

Google March 2024 Core & Spam Update Movement Today

Mar 15, 2024 - 7:51 am
Google

Google Image Search Results Testing Like Button

Mar 15, 2024 - 7:41 am
Previous Story: The Google Change Of Address Tool Now Supports Subdomain Moves