Google's Mobile Friendly Algorithm Is On Or Off: No Degrees Of Mobile Friendliness

Mar 25, 2015 - 8:45 am 2 by

google mobile friendly scaleAnother tidbit coming out of the Google+ hangout yesterday is that Google confirmed the mobile-friendly algorithm being released on April 21st is a yes or no / on or off factor. Either you are mobile friendly in Google's eyes or you are not, there is no level of degrees of mobile friendly.

Google's Mary said at the 47:10 mark:

Will degrees of mobile friendliness impact rankings? E.g. two sites, same SEO, both mobile friendly but one site has a better mobile experience. Would the site with better UX on mobile rank higher in mobile search?

As we mentioned in this particular change, you either have a mobile friendly page or not. It is based on the criteria we mentioned earlier, which are small font sizes, your tap targets/links to your buttons are too close together, readable content and your viewpoint. So if you have all of those and your site is mobile friendly then you benefit from the ranking change.

But as we mentioned earlier, there are over 200 different factors that determine ranking so we can’t just give you a yes or no answer with this. It depends on all the other attributes of your site, weather it is providing a great user experience or not. That is the same with desktop search, not isolated with mobile search.

They go on to explain that UX is important in general so get to it.

Forum discussion at Google+.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 29, 2024

May 29, 2024 - 10:00 am
Google

Google Discover Feed Not Loading For Some Searchers

May 29, 2024 - 7:51 am
Google Maps

Google Business Profile Call History & Chat Going Away

May 29, 2024 - 7:41 am
Google Search Engine Optimization

Google Search Working To Surface Site When Site Name Is Referenced In Query

May 29, 2024 - 7:31 am
Google

Two Conflicting Google AI Overview CTR Studies

May 29, 2024 - 7:21 am
Google Maps

Google Business Profiles Shows Product Rejection Details

May 29, 2024 - 7:11 am
Previous Story: Google: The Mobile Friendly Algorithm Will Roll Out Over A Few Days To A Week