Bing Ads Removes Trademark Policy For Keywords Globally

Mar 15, 2017 - 7:58 am 1 by
Filed Under Bing Ads

Bing Ads Lega

Bing announced they have dropped their trademark policy to disallow the bidding on trademarks globally, like they have in the US. The policy is going into effect March 27, 2017 in Australia, Brazil, France, Italy, New Zealand, Republic of Ireland, United Kingdom, Hong Kong, Indonesia and Singapore.

The restriction on the use of trademarks as keywords will be removed. The restriction on the use of trademarks as keywords, Bing Ads' protection of trademarks in ad copy will remain unchanged.

Bing offers this example:

For instance, fair use of a trademark in ad copy will continue to be allowed for resellers of an authentic good or service, informational websites (such as product reviews), the ordinary dictionary use of a term, or comparative advertising (when supported by independent research).

So go ahead, big on your competitors trademarks!

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Flux, AdSense Ad Intent, California Link Tax & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Blog Administration

Programming Note: Offline For Passover

Apr 22, 2024 - 4:05 pm
Search Forum Recap

Daily Search Forum Recap: April 22, 2024

Apr 22, 2024 - 4:00 pm
Google Search Engine Optimization

Google: We Need Very Few Links To Rank Pages; Links Are Less Important

Apr 22, 2024 - 7:51 am
Google

Google Tests Discussion and Forums Questions With Answers Box

Apr 22, 2024 - 7:41 am
Google Search Engine Optimization

Forbes Blocks Its Coupon Directory Before Google Enforces The Site Reputation Abuse Policy

Apr 22, 2024 - 7:31 am
Google Maps

Google Tests Posts Button In Local Listing Business Profile

Apr 22, 2024 - 7:21 am
Previous Story: Google Local Pack Removes Call/Directions Button For Featured Image