Google: Page Layout Algorithm/Penalty Is Still Important

Mar 15, 2017 - 8:05 am 7 by

Penaltycards Chalkboard5 640

The Google page layout algorithm/penalty which originally launched in 2012 and has been updated a few times since is still an important algorithm says Google's Gary Illyes.

Gary was asked about it on Twitter and said, "yes, it's still important." I think the question came up because of the Fred update and what is appears to target. But Fred is more than just ads, in fact, not all sites hit by Fred had ads in the "bad spots."

That being said, Google does run the page layout algorithm automatically and yes, it is still something that can hurt you says Google.

So be careful with your ad placements - if you care about your Google rankings.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: February 11, 2025

Feb 11, 2025 - 10:00 am
Google Search Engine Optimization

Google: How To Tell If Google Sees Tabbed Navigation

Feb 11, 2025 - 7:51 am
Google Ads

Advertisers: Google LSA Lead Quality Drops After Auto Lead Credits

Feb 11, 2025 - 7:41 am
Bing Search

Bing Tests Dropping AI Labels From AI Answers

Feb 11, 2025 - 7:31 am
Google Ads

Google Ads Support Account Re-Verification During Ongoing Thread

Feb 11, 2025 - 7:21 am
Google Ads

Google Ads Gambling and Games Policy Update On April 14th

Feb 11, 2025 - 7:11 am
Previous Story: Bing Ads Removes Trademark Policy For Keywords Globally