Search Buzz Video Recap: Google Updates, Featured Snippets, SEO, AdWords & More

Feb 2, 2018 - 8:25 am 0 by

This week in search I covered some search algorithm rumblings. Google's Danny Sullivan wrote a comprehensive explanation of featured snippets. I explained the confusion around ranking versus indexing. Some SEOs are aligning their content around searcher intent. Google explained what you can do when you max out your disavow file. Google said you can try to rank for different keywords on the same page. Google’s algorithms don’t try to figure out reading levels. Google said they skip the content on the non-canonical page. Google Search Console is sending out fix it emails. Google Search Console has a survey where you can tell them which reports you want added in. Google AdWords added insights cards to the overview page. Google My Business lets restaurants now add or edit their menus. Google is testing a local news feature named Google Bulletin. Google doesn’t want you to use the term AMP in certain ways. Google Dance will happen in Tokyo but what about at their home at the GooglePlex. Google made a new Twitter account named SearchLiaison. I hung out with Danny Sullivan last night at Google NYC and spoke to engineers about SEO topics. We also honored this week Ian Lurie, Melanie Mitchell, Greg Finn, Susan Wenograd and Simon Heseltine. That was this past week in search at the Search Engine Roundtable.

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