PSA: Google Doesn't Use Content On Non-Canonical Pages

Feb 2, 2018 - 8:11 am 6 by

Google Blindfold

Google's John Mueller wrote on Twitter "remember that the content on 'non-canonical' versions generally doesn't get used." Meaning, if you point page A to page B using a 301 or canonical tag, generally the content on page A won't be used by Google for ranking. So if page A has content about blue widgets and page B has about pink widgets, Google won't take the blue widget content and pass it to page B.

A better example is the question asked in the Twitter thread. The case of using the canonical tag for product variations like color, when the rest of the content is identical, to prevent duplicate content. It won't pass the content from the non-canonical pages, so if you want to rank for that content, make it canonical.

Forum discussion at Twitter.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Core Update Volatility, Helpful Content Update Gone, Dangerous Search Results & Ads Confusion - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Updates

Weekend Google Core Ranking Volatility Taxing Site Owners

Apr 14, 2024 - 8:15 am
Search Forum Recap

Daily Search Forum Recap: April 12, 2024

Apr 12, 2024 - 4:00 pm
Search Video Recaps

Search News Buzz Video Recap: Google Core Update Volatility, Helpful Content Update Gone, Dangerous Google Search Results & Google Ads Confusion

Apr 12, 2024 - 8:01 am
Google Search Engine Optimization

Google: Indexing & Algorithm Updates Are Independent

Apr 12, 2024 - 7:51 am
Google Search Engine Optimization

Google Structured Data Carousels Beta Docs Clarifies Feature Availability & Markup Location

Apr 12, 2024 - 7:41 am

Google: Ranking In Shopping, Images & Other Verticals Doesn't Hurt Your Web Rankings

Apr 12, 2024 - 7:31 am
Previous Story: Google AdWords Adds Insight Cards For Impression Shifts & Changes