US Congress Investigation Suggests Google Uses Clicks & User Data In Search

Jul 31, 2020 - 7:41 am 9 by

Google User Signals

Rand Fishkin went through a lot of the US Congress documents from the hearing on "Online Platforms and Market Power: Examining the Dominance of Amazon, Apple, Facebook and Google" that happened two days ago. He saw this document that suggested Google users "user signals, like clicks" in Google Search.

He posted this on Twitter:

The line he is referencing says "Continued investment in user signals, like clicks. Our search users create the first level of network effect of search quality and we are investing in this heavily."

No where does this specifically say Google uses this as a "direct" ranking signal in search. Google has said it uses click data as an indirect signal. Meaning, Google will look to see if its algorithms are doing well and doing what they are suppose to be doing by looking at user signals, like clicks. But no where does this say that Google is feeding this directly back into ranking algorithms. In fact, Google has said numerous times it does not use this directly in rankings, but does use it indirectly. Apple does use it and so does Bing, but not Google - if you trust what Google has been saying for two decades.

Pedro Dias, who worked at Google for a while and a while ago summed it up also:

Forum discussion at Twitter.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Core Update Volatility, Helpful Content Update Gone, Dangerous Search Results & Ads Confusion - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 18, 2024

Apr 18, 2024 - 4:00 pm

Google Notes On Search Won't Necessarily Go Away In May

Apr 18, 2024 - 7:51 am
Google Maps

Google Maps Releases New Directions, Travel & EV Features

Apr 18, 2024 - 7:41 am
Google Ads

Google Ads Reminds Advertisers Some Ad Customizers Will Go Away May 31st

Apr 18, 2024 - 7:31 am
Google Search Engine Optimization

Google Drops Video Carousel Markup

Apr 18, 2024 - 7:21 am
Google Maps

Google Business Profiles Register Your Defibrillator (AED)

Apr 18, 2024 - 7:11 am
Previous Story: Google My Business Adds Black-Owned Attribute For New Icon