Poll: Search Marketers Prefer To Specialize In Their Job

Dec 8, 2021 - 7:11 am 1 by
Filed Under Search News

Specialist Vs Generalist

Azeem posted a Twitter poll a while back asking the digital marketing community if they prefer to specialize in a specific niche of marketing or be more of a generalist in their job. He asked "In today's job market, would you rather be a specialist - focusing on one specific channel (i.e. PPC, SEO etc), or a generalist?"

About 60% of the 500 plus people who responded said they would prefer to specialize, whereas 40% said they would prefer to be a generalist.

Here is that poll:

This is a topic I spoke to John Shehata about a while back as well.

Forum discussion at Twitter.


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