Daily Search Forum Recap: December 8, 2021

Dec 8, 2021 • 4:00 pm | comments (0) by twitter mastodon | Filed Under Search Forum Recap
 

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google released their annual top searches lists for 2021. Google spoke about its efforts around inclusive language in regards to crawling, indexing and ranking in Google Search. Google is now crawling yet over HTTP/3, but is over HTTP/2. Google Ads image extensions is coming to desktop in the coming weeks, plus more news around image extensions. Also, digital marketers mostly like to specializes in an area and not generalize.

Search Engine Roundtable Stories:

  • Google Ads Image Extensions Come To Desktop & More
    Google announced that image extensions for Google Ads is rolling out to desktop ads now. Note, it launched for mobile ads in May 2021. Also, Google Ads image extensions now supports dynamic image extensions for any language and you can use stock images as well for these image ad extensions.
  • Google 2021 Year In Search - Top Searches
    Google has published this years year in review for the top searches it saw in 2021. From COVID vaccine, to Dogecoin and AMC stock to Alec Baldwin to Simone Biles and Dune and Gabby Petito and of course Squid Game. Those and more were all in the top searches globally for terms people searched in 2021.
  • Google Search Efforts On Inclusive Language
    Google's John Mueller and Martin Splitt had two special guests on their podcast show this week to talk about how Google approaches inclusive language in search - a topic we briefly covered only once before over here. The two guests were Zineb Ait Bahajji and Bruno Cartoni who work on this area at Google.
  • Google: Googlebot Not Crawling Over HTTP/3 Yet
    Google's John Mueller confirmed that Googlebot is not yet crawling over HTTP/3 yet. He said if you do implement HTTP/3 for your site, it doesn't mean it won't benefit your users and thus possibly your core web vitals metrics. But Googlebot won't crawl over it yet.
  • Poll: Search Marketers Prefer To Specialize In Their Job
    Azeem posted a Twitter poll a while back asking the digital marketing community if they prefer to specialize in a specific niche of marketing or be more of a generalist in their job. He asked "In today's job market, would you rather be a specialist - focusing on one specific channel (i.e. PPC, SEO etc), or a generalist?"
  • Google Sydney, Australia Office Pool Tables & Christmas Lights
    Here is a photo from the Google Sydney, Australia office showcasing a pool table or billiards room with multiple pool tables, Christmas lights and the illuminated Google logo.

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

Other Search

Feedback:

Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, you can follow us on Facebook and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.

Previous story: Google: Googlebot Not Crawling Over HTTP/3 Yet
 
blog comments powered by Disqus