Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google's November 2023 core update is super super heated and it hit fast, I compiled a bunch of quotes and data on this update. Google's Danny Sullivan shared how he shares our SEO feedback with the sider Google Search team. I also posted the Google webmaster report for November. Google Shop deals shows e-commerce like interface in the search results. Google has a toggle on and off for the side bar e-commerce shopping filter. Google AdSense is to stop serving its ads over google.com, which means personalization is going away and ad income may be impacted.
Search Engine Roundtable Stories:
- Google November 2023 Core Update Is Super Volatile & Super Fast
The Google November 2023 core update that started to rollout on November 2nd, Thursday afternoon, has been incredibly volatile, heated and in a very short time. We saw the fluctuations maybe even before Google announced the update and it has been super heated since, throughout this weekend. - Sullivan Shares Internal Documents On How Google Search Listen To SEO Feedback
On Friday, Danny Sullivan, Google's Search Liaison, shared some internal documents showing how he complies some of the feedback from SEOs online and then prepares that feedback to share with the Google Search teams. He has done this a couple of times before, in terms of publicly showcasing how he provides feedback to the internal Google Search teams. - Google Search Shop Deals Shows Commerce-Like Interface With Products By Category
Google Search seems to be widely testing an e-commerce-like interface where it shows products and shopping deals by category. The page is filled with the product grid interface, with a special shop deals top design (not the shop deals banner) and then various categories of products in that grid format. - Google Search Shopping Side Bar Filter Adds Toggle On/Off Option
For over a year, we have seen Google show us a left-sidebar filter generally for shopping-related queries. Well, now Google has added a toggle on and off option to turn on or off that filter. I personally can replicate this toggle button that will show and hide those shopping filters in the Google search results. - AdSense for Search To Stop Serving Over Google, Ad Personalization Deprecating
Google announced late on Friday that AdSense for Search (AFS), AdSense for Shopping (AFSh), and Programmable Search Engine (ProSE) will stop serving ads over google.com and this will also mean that ad personalization will be deprecated for these products because Google cookies will no longer be available to them. - Google Ireland 20th Anniversary Event
Here are some photos from an event Google had a week ago to celebrate its 20th year anniversary at being in Ireland. This was held at the Dublin office. - November 2023 Google Webmaster Report
Here is the big Google webmaster report for November 2023 and it is a big one. We had two confirmed updates; the October 2023 core update and the October 2023 spam update. Let's not forget all the unconfirmed algorithm updates we had this month.
Other Great Search Threads:
- Google is now doing more testing with Site Names on desktop by showing the domain name instead (as it was previously). This means they're more likely to display the brand name within the title link – either adding automatically or beca, SERP Alert on X
- I thought that was the case a few years back, but it got fixed so that it's all the same now? Are you still seeing it like that?, John Mueller on X
- Noticed that Google has indexed Twitter DM URLs, with text and recipient ID, Shameem Adhikarath on X
- Saw the first time Courses carousal on serp mobile and desktop, Khushal Bherwani on X
- TIL: younger people say "Search it up" instead of "Google it" because they have a higher propensity to use multiple services for search., Mic King on X
- We're aware of the concern. Sometimes we take some time exploring issues to ensure we have a good, scalable solution., Google SearchLiaison on X
- That was CSV files; Docs & Sheets have been indexable (when set to the right permissions; also XLS files & co) for quite some time now. I see them from time to time in normal searches. I like spreadsheets :), John Mueller on X
Search Engine Land Stories:
- Google launches new Ad Review Centre for AdSense Ad Manager and AdMob
- Google Ads Editor version 2.5 rolls out with 16 new features
- 7 must-see Google Search ranking documents in antitrust trial exhibits
- The Guardian accuses Microsoft of damaging its reputation with offensive AI-generated poll
- Marketing analytics and generative AI: What’s in store for marketers
- The latest jobs in search marketing
- The secret to work-life harmony in SEO: Setting boundaries
- How to avoid search marketing burnout
Other Great Search Stories:
Analytics
- Google Analytics 4 migration approach, Think with Google
Industry & Business
- Did the SEO Industry Ruin the Internet?, Adarchist
- To avoid regulation, Apple said it had three Safari browsers, The Register
- AI companies have all kinds of arguments against paying for copyrighted content, The Verge
- Another Google Antitrust Battle Reaches Court in Epic Games Case, New York Times
- Boston's first Google Store to open on Newbury Street in 2024, Boston Business Journal
- Joshua Lowcock, the Aussie exec who testified against Google for the US government, Australian Financial Review
- Google’s Epic legal battle opens up on another front, Financial Times (Sub)
Links & Content Marketing
- Does CEO-CMO Alignment Go Far Enough for Business Growth?, Content Marketing Institute
- Is Social Media Even Worth It Anymore?, Content Marketing Institute
- 5 Reasons You Shouldn't Rely on AI, Compass Digital Strategies
- How to Create Content Briefs (with 6 Templates), Ahrefs
Local & Maps
- Android Auto loses its Viber app, but may only be temporary, 9to5Google
- How Google Maps created Immersive View for Routes, Google Blog
- How to Find and Reply to Google Reviews, Sterling Sky Inc
- The engineer who used Maps to help during a mask shortage, Google Blog
- Apple Car is still years away, but should arrive before 2030, AppleInsider
Mobile & Voice
- Google is welcoming select Superfans behind the scenes this December, Android Police
- Barbra Streisand wasn’t happy with how Siri said her name. So she called up Apple’s CEO to get it fixed, CNN
- Google Keep is replacing Assistant Notes and 'Shopping List', 9to5Google
SEO
- AI SEO Software: 10 Tools for Speed and Success in 2023, Semrush
- How to Drive Traffic in Google Discover: The Ultimate Guide, Moz
- How to Get to the Top of Google Search Results for Free, Semrush
- Understanding Google’s ZMOT: The Zero Moment of Truth Model, Mohsen Semsarpour
- Video Schema: What It Is & How to Implement It, Semrush
- What GPT Means for Structured Data – Whiteboard Friday, Moz
- Affiliate SEO: We Analysed Who Ranks in 1,000 SERPs (2023), Detailed
- Decoding Structured Data's Role in AI-Driven Search, Alizee Baudez
- How to Fix the Blocked Due to Unauthorised Request (401) Error in Google Search Console, SEO Testing
- Website migration checklist for a seamless SEO transition, mea
PPC
- Are You Paying Too Much for Your Brand Keywords? 5 Ways to Find Out, WordStream
- Launching Structured Data Files v7, Google Ads Developer Blog
- Add Shopify Checkout Link in Google Merchant Center, FeedArmy
- How to Find & Use Secondary Keywords to Boost Your SEO Traffic, Semrush
Search Features
- The 3 Types of Google SGE Snapshots and Level of Traffic Risk, Aleyda Solis
- Google Is Exploring Using AI To Write About Cars, It’s Worse Than You Could Imagine, Carscoops
- Google to soon bring new ‘Scan Text’ feature to Gboard for Android, The Indian Express
Other Search
- Best of both worlds: Achieving scalability and quality in text clustering, Google Research Blog
- Zero-shot adaptive prompting of large language models, Google Research Blog
- Chatbots May ‘Hallucinate’ More Often Than Many Realize, New York Times
- Google DeepMind’s robotics head on general purpose robots, generative AI and office WiFi, TechCrunch
Feedback:
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