Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
There may have been another Google algorithm update or adjustment on Friday, October 28th. Google made several changes to its Google Search developer documentation. Google Business Profile photos insights is not migrating. Google said you don't need 200,000 words to be an authoritative site. Microsoft Advertising now added more features to performance max imports.
Search Engine Roundtable Stories:
- Another Google Search Ranking Algorithm Update / Adjustment On October 28th?
Some SEOs are noticing a possible Google search ranking algorithm update on or around October 28th where sites hit by the unconfirmed October 13ish update and even the spam update (amongst others) are noticing big swings the other way in terms of their Google rankings and traffic. - Changes To Some Of The Google Search Help Documentation
Google has made some changes to its sitemap documentation and title links documentation but has yet to document those changes. Here are a list of the changes, some might be considered more than "minor" but since Google did not document them, I assume they are super minor. - Google Business Profile Photo Insights Will Go Away
Google is not going to be migrating the Google Business Profile photo analytics section, known as "Insights" from the Business Profile manager to the new performance dashboard in search. Joy Hawkins, a Google top contributor, and local SEO, confirmed this on Friday. - Google: No, Your Website Doesn't Need 200,000 Words To Be Considered Authoritative
Google's John Mueller said a website does not need to have 200,000 words to be considered authoritative. This comes after a Twitter thread said "You need around 200,000 words on your website to be considered authoritative by Google." John replied, "I don't know who made up that 200,000-word number, it's definitely not from Google." - Microsoft Advertising Performance Max Import Tool Upgraded
Microsoft Advertising announced a few upgrades to the Google Ads Performance Max import tool before the holiday season. Most of it is around importing Performance Max campings that use a Merchant Center but not all. - Googlers Host Off Site Ranch Retreat
A few weeks ago a bunch of Googlers were off site on a retreat of sorts, I know several personally that went because I received there away messages. Here is a recent photo off an off site Google retre
Other Great Search Threads:
- Heads up:tags are now considered valid meta elements https://t.co/iBCzCAKhQh", Jamie from the Indigo Lagoon on Twitter
- It seems like you're looking at sites that experienced change after the spam update. If so, it's probably the spam update. That's why we shared about that. It's also not surprising that a site with spam updat, Danny Sullivan on Twitter
- AdSense Earnings and Observations - November 2022, WebmasterWorld
- Marketers are investing more in their apps. Check out the latest App campaign updates, and learn about 3 app measurement strategies that can drive business growth, Google Ads on Twitter
Search Engine Land Stories:
- Google introduces Ads Data Hub for Marketers and Measurement Partners
- Google’s 2010 and 2018 page speed algorithms were replaced by core web vitals
- 3 new tools to measure Google app performance and privacy
- SMX Next kicks off in two weeks… don’t miss out!
- 10 spooky SEO tactics to axe in 2023
- Microsoft Performance Max import updates
- 5 things your Google Looker Studio PPC Dashboard must have
Other Great Search Stories:
Analytics
- Google Ads Data Hub creates data clean rooms for audience targeting and measurement, Ad Age
- Introducing two new solutions powered by Ads Data Hub, Google Blog
- GA4 Ecommerce | The Top 8 Things to Get Right, Online Metrics
Industry & Business
- Google pauses enforcement of Play Store billing requirement in India following antitrust order, TechCrunch
Links & Content Marketing
- 5 Ways To Balance SEO and Content Synergy in 2023, Content Marketing Institute
Local & Maps
- 5 spots to get treats for the festivities this fall, Local Guides Connect
- ‘Google Maps for Business’ on Supply Chain Risk, Pymnts
Mobile & Voice
- 5 Google Home Settings You Won't Regret Changing, CNET
- Say goodbye to Google Assistant’s light mode on Android 13, Android Police
SEO
- 6 Steps to Machine Learning SEO Strategies, Rank Ranger
- Content Optimization SEO: What Should You Do For Your SEO Strategy?, I Love SEO
- Does Domain Name Affect SEO?, Dan Rich
- How to Come up with New Ideas for SEO Tests, Semrush
- How to Use SEO for Brand Awareness, Semrush
- The 7-Day Quick Start Guide to SEO + Cheat Sheet, Moz
- What Does Error 404 Not Found Mean?, Semrush
PPC
- Everything You Should Know About Google Ads, PPC Expo
- Credit card ads and other product updates for November, Microsoft Advertising
Other Search
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