Google Business Profile Photo Insights Will Go Away

Nov 1, 2022 - 6:21 am 4 by
Filed Under Google Maps

Google My Business Performance Metrics

Google is not going to be migrating the Google Business Profile photo analytics section, known as "Insights" from the Business Profile manager to the new performance dashboard in search. Joy Hawkins, a Google top contributor, and local SEO, confirmed this on Friday.

Joy wrote on Twitter "If you liked the photo insights that existed in the Google My Business dashboard, this is NOT going to be moved over to the new dashboard that is rolling out right now to everyone."

Here is that report for my business in - which is going away at some point:

click for full size

Here is the performance report in web search for your business that just shows calls, messages, bookings, directions and website clicks:

click for full size

Do any of you find these photo metrics useful and important for analyzing local business performance in Google Search and Google Maps?

Forum discussion at Twitter.

Update: Google sent Joy Hawkins a statement she posted in the Local Search Forums, it reads:

Thank you for contacting the Google Business Profile team.

It’s important to us to provide merchants with helpful insights about their Business Profile’s performance on Google, and users can see a depth of insights in the Performance tab when they access their Business Profile from Search or Maps.

While we are moving away from providing Photo Insights, Business Profile users will continue to have access to a number of profile insights like profile views, number of calls, messages, bookings and others.

If you have further questions or need help with other issues, please visit our Help Center or reply to this email for assistance.

Thank you for your understanding and patience.


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