Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google launched what they are calling continuous scrolling in the mobile search results, you may see it now. Google may have done a search ranking update this week, but I think the tools were triggered by the numerous user interface changes. Google said links from reporting tools do not impact rankings, I guess generally. Microsoft released more features for its website builder tool named Smart Pages. Peter Norvig from Google is stepping back from his duties at Google. And I posted the weekly SEO video recap today.
Search Engine Roundtable Stories:
- Google Rolling Out Continuous Scroll On Mobile Search Results
Google announced yesterday that it is rolling out what they are calling "continuous scrolling" on the mobile search results. Google is not calling it infinite scroll, because the scroll does not infinitely scroll, it should stop after page four or so - but nevertheless there is a continuous scroll being rolled out on mobile. - Was There A Google Search Update This Week? Mixed Signals Maybe Triggered From UI Changes?
Over the past few days the Google search tracking tools, some of them, showed huge spikes in changes in the Google search results. Some did not, many did. The chatter didn't really match the spikes. So many are asking me if there was an update? I am note sure, I think the tools may have been triggered by some UI changes. - Peter Norvig Scales Back From Google To Join Stanford's Human-Centered AI Institute
Peter Norvig, a 20-year Google vet, Google R&D director and former director of search quality at Google, is scaling back from his Google work to join Stanford's Human-Centered AI Institute as a Distinguished Education Fellow. - Google: Links From Reporting Tools Do Not Impact Rankings
Do links from reporting tools, like similar sites checker and SEO report generation sites, impact your site in Google Search? The answer is no, according to John Mueller of Google. - Search News Buzz Video Recap: Google Search Algo Updates, Title Link Doc, Continuous Scroll, Knowledge Panel Updates & More
This week, we covered yet another Google search ranking algorithm update this past weekend. Some of the tracking tools went nuts this week, but I think it might be related to the UI changes Google rolled out, I am not sure... - Microsoft Advertising Smart Pages Website Builder
Microsoft announced back in February a website builder tool named Smart Pages and it recently also added support for "standalone mode" and analytics and Bing Place integration. - Google G Logo Made Of Post-it Notes With Messages For Educators
Google posted a photo of a G super logo the other day on Instagram. It is a bunch of Post-it notes that make up the Google logo but also each note contains a thank you message to educators.
Other Great Search Threads:
- Google Remove this section from GMB Post! @rustybrick @GoogleMyBiz https://t.co/9Ei8yylPN1, Usama Ali on Twitter
- Microsoft Shuts LinkedIn in China, WebmasterWorld
- Bing Explains: Deep multimodality models in image search ranking stack, WebmasterWorld
Search Engine Land Stories:
- Podcast knowledge panels go live in Google Search
- Microsoft will shutter LinkedIn in China by the end of the year
- Google rolling out continuous scroll on mobile
- Search results, but without the search results page; Thursday’s daily brief
Other Great Search Stories:
Analytics
- How to View Google My Business Campaign Performance in Google Analytics & GA4, Take the Lead
- Why Data Governance Is Important In Big Data, Search Discovery
Industry & Business
Links & Content Marketing
- Kick Your Content Marketing Up a Notch, Wellspring Digital
- 3 Content Marketing Examples That Surprise and Delight (Plus Our Hot Takes), Content Marketing Institute
Local & Maps
Mobile & Voice
- Apple Captures 75% of Global Handset Market Operating Profit in Q2 2021, Counter Point Research
- Apple continues dominance over global smartphone profits in 2021, AppleInsider
- Apple hires new HomePod Software Head to boost lackluster speaker sales, AppleInsider
- Have a spooky HomeKit Halloween with discounted Hue outdoor lights, Cult of Mac
SEO
- Enterprise SEO Isn't What You Think It Is, Onely Blog
- How to Redirect a URL Using JavaScript, Semrush
- The A in E-A-T: What does authoritativeness mean and how can you demonstrate yours?, Yoast
- The Complete Guide to Content Audits [with reports to run], SEO Testing
- What Is a Search Engine Ranking Report?, BruceClay
- What Is White Hat SEO?, Dan Rich
- Four steps for how SaaS brands can build a compelling SEO and PR strategy, Hallam
- Use The SERP CTR Evolution Analyze Data Studio Dashboard To See The Impact Of Infinite Scroll On Mobile, tl;dr Marketing
PPC
- Announcing the release of the Authorized Buyers Marketplace API, Google Ads Developer Blog
- Google Ads scripts failures starting on October 13, Google Ads Developer Blog
Other Search
- Chrome OS 94: Natural Select-to-speak voices, Cam scans, 9to5Google
- Extending Chrome App Support on Chrome OS, Chromium Blog
- Using DeepSpeed and Megatron to Train Megatron-Turing NLG 530B, the World’s Largest and Most Powerful Generative Language Model, Microsoft Research
Feedback:
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