Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Chrome now has Google AI Mode embedded within. Google AI Overviews citation cards are being tested at the bottom. Google is testing a new AI Shopping tab. Google what people are saying can show the red live label. Microsoft is testing new Bing local pack map interfaces. And I posted the weekly SEO video recap.
Search Engine Roundtable Stories:
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Google AI Mode Coming To Chrome Address Bar
Google announced that AI Mode will be coming to the Chrome address bar, Omnibox, soon. This means you can type in long queries and then select AI Mode to enter the AI Mode experience directly. Plus, you will be able to search the page you are on, using the Chrome Omnibox and get an AI Overview, where you can do follow-up questions in AI Mode. -
Google Tests AI Overviews With Citation Cards At Bottom
Google is testing placing the citation cards/boxes at the bottom of the AI Overviews, instead of on the right-hand side, on the desktop search interface. This requires you to scroll to click on the sources and links for those AI Overviews. -
Google AI Shopping - New Shopping Search Tab Test
Google seems to be testing renaming the Shopping tab in Google Search from Shopping to "AI Shopping." Maybe the results in the new AI Shopping tab are more AI-driven? -
Google Search: Red Live Label On What People Are Saying Carousel
We've covered the What people are saying carousel and section within the Google Search results. We've covered the red live label for news stories. We are now seeing the two combined. -
Bing Testing Local Pack & Maps Interfaces
Microsoft is testing various interfaces for the Bing Search local pack results and map. I spotted four different interfaces, some with the map on the page, some without. Some in a list view, some in a card view. -
Baos At Google
Google has some sort of food event, Urban Eats, or something, where they had food named "Baos." Baos is a type of filled bun or bread-like dumpling that originates from China. -
Video: Google Killed Tracking Tools, Impressions Dive, Ads Bug Overwhelms & AI Summaries Over Links
The third-party Google Search tracking tools are going through a rough patch right now. Google Search Console was reporting massive impression drops since the 100-parameter results were removed. Google somewhat...
Other Great Search Threads:
- How Google News articles are ranked…, Pedro Dias on X
- Generally speaking, the automated crawl rate changes are a bit cautious in ramping up to be friendly to the servers. I collected the examples and brought them to the team, so they were able to speed that up for these. (That's why it's helpful to have exam, John Mueller on Bluesky
- Right. SEOs want Search, AI & LLM to get your content? Make it crystal clear: Craft unique, high-quality, relevant content that's easy to parse. Use proper HTML tags, Semantic Markup, CSS, & JS (where appropriate) to b, Fabrice Canel on X
- Spotted: Bing testing a ‘Top Picks’ carousel at the bottom of carousel with the label ‘Recommended to you based on…, Sachin Patel on X
- Checked free listings on different browsers — not sure if it’s a bug or a new feature. The product images appear very tall but extremely narrow, making them look distorted and not user-friendly., Sachin Patel on X
Search Engine Land Stories:
- Google Search confirms it does not support the results per page parameter
- 77% of sites lost keyword visibility after Google removed num=100: Data
- SEO at a crossroads: 9 experts on how AI is changing everything
- Google AI Mode coming to Chrome browser
- Google brings Smart Bidding Exploration to Performance Max
- Google adds new store widgets for your website
- The SEO shift you can’t ignore: Video is becoming source material
Other Great Search Stories:
Analytics
Industry & Business
- Google returns to court for remedy phase of DOJ ad-tech antitrust trial, Marketing Brew
- Google, Justice Department File Dueling Remedies Proposals in Antitrust Search Case, The Information
- Google.org publishes 2025 impact report, Google Blog
- Microsoft to spend $4 billion on second Wisconsin data center, CNBC
- Satya Nadella is haunted at the prospect of Microsoft not surviving the AI era, The Verge
- German culture minister calls for Google to be broken up, POLITICO
- Google's wish list for the new USPTO director, Axios
Links & Content Marketing
- Practical AI Strategies To Streamline Your Content Ops, Content Marketing Institute
- Peers for Gambling Reform call for content marketing to be labelled as ads, NextIO
Local & Maps
- EP 224 - Review Extortion, Google’s Double Talk on the Open Web, The Open Web Future — with Barry Schwartz, Near Media
- Google Maps gets some small touch ups for its Material 3 Expressive makeover, PhoneArena
Mobile & Voice
- AI Mode Impacts on the Finance Industry: Researching Credit Card Loyalty Programs, iPullRank
- Meta is opening up its smart glasses to developers, The Verge
- Meta Reframes Their Reality, Spyglass
- I Went Inside Apple's Labs to See How Apple Watch Connectivity Is Tested, CNET
- Voice Updates, ChatGPT - Release Notes
SEO
- All You Need to Know About Google Discover’s New ‘Follow’ Feature – And How to Benefit From It, DiscoverSnoop
- Do LLMs Use Google? Our 3-Keyword Test Results, RicketyRoo
- Google Removes &num=100 Parameter September 2025: Search Console Data Changes Explained, Locomotive Agency
- Google Removes The ‘&num=100’ Parameter, Reflect Digital
- Google's Spam Update, Broken Ranking Tools, And SEOs Acting Like Entitled Arseholes (again), Nikki Pilkington
- SEO Interview Playbook: AMA with Helen Pollitt, Women in Tech SEO
- The Modern SEO Playbook: Thriving with Limited SERP Visibility, seoClarity
- LLM Visibility: What It Is and How to Optimize for It, Ahrefs
PPC
- Get the latest Demand Gen updates with Demand Gen Drops, Google Blog
- Introducing the google-ads-bom to the Google Ads API client library for Java, Google Ads Developer Blog
- SEO and PPC: 8 Smart Ways to Align for Maximum ROI in 2025, Backlinko
- Supplemental feeds and other product news for September, Microsoft Advertising
Feedback:
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