Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Are we seeing big movements with the Google helpful content update? Well, it depends what you consider a big movement. Google updated its review type results and it may impact your Search Console reports. Google is testing site name above the URL in the search results. Google Ads has a new setup ad groups column set. I also posted the monthly Google webmaster report a week late but it is live.
Search Engine Roundtable Stories:
- Google Helpful Content Update Movement? Yes But Not Widespread.
There seems to be a lot of confusion around the Google helpful content update and if it is "big" or not big. That all depends on if you were hit by it, if you were, oh boy is it really big for you. But in terms of how widespread it is, so far, it is not affecting many many sites. - Google Updated Review-Type Results That Can Impact Search Console Reports
Google has posted that it began upgrading some review-type results to product-type results in Search, and has been able to generate some new product type results. This started on August 22, 2022 and as a result, your Search Console performance and rich results report may be impacted. - September 2022 Google Webmaster Report
I am a week late with the monthly Google webmaster report because I was on vacation and these are a pain to put together. But it is important and I wanted to catch you all up on the changes with Google SEO, webmaster, and organic search over the past month. - New Google Ads Setup Ad Groups Column Options
Google is adding a new set of data metrics to the Google Ads ad groups column reports. The new options are under a section called "Setup" and include eight new metrics. - Google Tests Site Name Above URL In Mobile Search Results & Rounded Favicons Again
Google is testing, again, placing the site name above the URL and description in the mobile search result snippets. Also, we are seeing more rounded favicons in those snippets as well. - Dragon At Google Singapore
Here is a cool photo from the Google office in Singapore. There is this neat cut out of a dragon. It was for some sort of event at the Google office there.
Other Great Search Threads:
- First time seeing co-viewed numbers (column) reported in Google Ads. I've watched the YouTube video on it like 6 times but still don't think I actually understand how it's measured., Greg on Twitter
- SEO is all about not making Googlebot guess or interpret your actions. If you want something specific to happen, then do what's needed for that. If technically you can't do the righ, John Mueller on Twitter
- AdSense Earnings and Observations - September 2022, WebmasterWorld
- Google has added a recommendations panel to GA4 that can show at the top of standard reports. Here we see a recommendation to create a predictive audience for purchasers to use in Google Ads., Charles Farina on Twitter
- Google’s Nannybot strikes again rejecting a Google Post for this image. Who exactly is Google protecting from whom?, Mike Blumenthal on Twitter
- Here are 5 sites that appear to be affected by the Helpful Content Update IDK what makes the lyrics/grammar sites that much less helpful than their top-ranking counterparts; the content is virtually the same. Perhaps more a, Lily Ray on Twitter
- Here are some examples of lyrics sites that have gotten hammered based on the Helpful Content Update. I'll be digging in further, talking to people in the space about this, etc., so stay tuned. But again, there's a ton of impa, Glenn Gabe on Twitter
- I see these every now and then. The sites still count as being slow, since they are slow. They just deceive themselves, and make it harder for someone to fix. Hiding dirty dishes under, John Mueller on Twitter
- If you write anything for SEO, internally or publicly, please watch our for inclusive language. It doesn't take much work, and you might not get it right all the time, but taking steps to get better, John Mueller on Twitter
- Yes, it's true -- our systems try to work out what the most purposely-noindexed page is, and alert you about that. -_- (That said, noindexing the privacy policy doesn't really, John Mueller on Twitter
Search Engine Land Stories:
- 4 tips to get the most out of the Google Ads interface
- YouTube updates Masthead ad requirements to allow sports betting
- Google is rolling out new campaign and ad group Setup columns
- Google has updated its Traffic Quality site with new text and policy visuals
- Registration is open for SMX Next… grab your free pass now!
- Optimizing content for search: A 4-step guide
Other Great Search Stories:
Analytics
- GA4 in all its glory: An analyst's review, Builtvisible
Industry & Business
- Google Restricts Employee Travel to “Business Critical” Trips, The Information
- Google workers battle company over 'life and death' abortion policies, ABC News
- Google appoints top Washington Post exec as general manager of news, Reuters
Links & Content Marketing
- Content Marketing Tools for Enterprise Brands (2022), Terakeet
- Why Link Building In-House (Probably) Fail, The Upper Ranks
- AI Text-to-Image Generators: Job Killers or Friendly Robot Assistants?, Content Marketing Institute
- How to Create a Content Marketing Mix for Your Brand, Level343
Local & Maps
- Google Maps can now pick the most efficient route for EVs, Ars Technica
- Integrating Google Maps with your Docs files is now just as easy as tagging people, Android Police
- Stunned Google Maps-browsing student spots mystery 'hole to the centre of the Earth', Daily Star
Mobile & Voice
- Android Auto breaks for some Galaxy Z Fold 4 and Flip 4 owners, 9to5Google
- Bloomingdale’s goes all-in on metaverse with new virtual store, TechCrunch
- iPhone 14 Pro: a first look at the new moving notch, camera, and more, The Verge
- iPhone 14 versus 2022 Android phones: Samsung, Google, and OnePlus, The Verge
SEO
- How to make an SEO strategy, Tom Critchlow
- Google SEO checklist for eCommerce stores, Hobo
PPC
- 7 Things I Wish I Knew When I Started in PPC, WordStream
- Google Merchant Center Invite Is Blank, FeedArmy
- Google move with digital out-of-home ads could benefit charities' campaigning, UK Fundraising
Search Features
- Google’s ‘News Showcase’ Stalls in U.S. as Media Outlets Balk at Terms, Wall Street Journal
Feedback:
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