Google Tests Site Name Above URL In Mobile Search Results & Rounded Favicons Again

Sep 8, 2022 - 7:21 am 2 by
Filed Under Google

Google Snippet Prune

Google is testing, again, placing the site name above the URL and description in the mobile search result snippets. Also, we are seeing more rounded favicons in those snippets as well.

Here is a screenshot of the site name listed above the URL and description in the snippet, from Kenichi Suzuki on Twitter:

Google Mobile Search Sitename Round

As you can see, the name of the site is at the top, then the URL, then the description/snippet details. Google has been testing site names in the search result snippet since 2011 and many times since in various fashions and applications.

You can also see that the favicons are rounded on the left side, which Google has been testing for a few months now. Khushal Bherwani thinks they might be going live, but I am not sure if we are there yet.

Forum discussion at Twitter.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Weekend Volatility, Google On Search Leak, Elizabeth Tucker Interview & Apple Intelligence - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: June 14, 2024

Jun 14, 2024 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Weekend Volatility, Google On Search Leak, Elizabeth Tucker Interview, Apple Intelligence & More

Jun 14, 2024 - 8:01 am

Google Tests Multiple Featured Snippets Under From Sources Across The Web

Jun 14, 2024 - 7:51 am
Google Search Engine Optimization

Google: Sometimes Search Experiments Conflict Causing Issues

Jun 14, 2024 - 7:41 am
Google Maps

Google Business Profiles Websites No Longer Load - 404

Jun 14, 2024 - 7:31 am
Google Ads

Google Tests New Call & Location Extension Ad Format

Jun 14, 2024 - 7:21 am
Previous Story: New Google Ads Setup Ad Groups Column Options