Google Tests Site Name Above URL In Mobile Search Results & Rounded Favicons Again

Sep 8, 2022 • 7:21 am | comments (2) by | Filed Under Google Search Engine

Google Snippet Prune

Google is testing, again, placing the site name above the URL and description in the mobile search result snippets. Also, we are seeing more rounded favicons in those snippets as well.

Here is a screenshot of the site name listed above the URL and description in the snippet, from Kenichi Suzuki on Twitter:

Google Mobile Search Sitename Round

As you can see, the name of the site is at the top, then the URL, then the description/snippet details. Google has been testing site names in the search result snippet since 2011 and many times since in various fashions and applications.

You can also see that the favicons are rounded on the left side, which Google has been testing for a few months now. Khushal Bherwani thinks they might be going live, but I am not sure if we are there yet.

Forum discussion at Twitter.

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