Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google says content written primarily with the purpose of using popular search term tools is likely not people-first content and not a good long-term strategy. Google Search Generative Experience doesn't always show answer snapshots/links; if it is something Google creatively makes up, it won't show it. Google does not archive its own search result pages to store historical copies of them. Google Business Profiles added a new policies overview page. Google Business Profiles also added a view as customer link.
Search Engine Roundtable Stories:
- Google: Content Written By Tapping Into Popular Searches Is Likely Not People-First Content
Danny Sullivan, Google's Search Liaison, commented about a popular tactic content marketers use before writing content - using trending keyword tools to find topics that are trending or popular now. Sullivan wrote "Content with the primary purpose of tapping into popular searches is probably not really people-first and wouldn't be recommended for long-term success." - Google Search Generative Experience Does Not Show Snapshot Answers For Original Responses
The other day Agile SEO posted on Twitter an example of Google's Search Generative Experience not showing any answer boxes, aka snapshots, for an answer it generated. Danny Sullivan, Google's Search Liaison, responded by saying Google would do that when it thinks it is generating a completely original response. - Google: We Don't Archive Our Own Search Result Pages
Google's John Mueller was asked if Google stores a permanent or semi-permanent copy of its own search result pages for future reference. John replied basically saying no, because it is not an efficient use of Google's resources. - New Google Business Profile Policies Overview Page
Google has launched a new help document that gives business owners an overview of the Google Business Profile policies. I received an email about this update yesterday that read, "we're simplifying our policies and guidelines." - Google Business Profile Adds View As Customer Link
Google is testing adding a "view as customer" link to your Google Business Profile web search dashboard. This, I assume, allows you to view your business listing in web search as a customer would see it and not as you, the owner, would see it. - GooglePlex Swimming Pool
Here is a photo that was supposedly taken at the GooglePlex, the main Google headquarters located in Mountain View, California. It shows a swimming pool. Did you know Google has a swimming pool or was
Other Great Search Threads:
- Definitely not., John Mueller on Twitter
- Noticed that @Bing is now displaying products as the first item after the URL in the search results. This feature was tested before (https://t.co/fFhUvkyIuk), but now it's even more impressive with products showcased in, Shameem Adhikarath on Twitter
- I suspect you're giving links more importance than they deserve., John Mueller on Twitter
- Now in @ahrefs Rank Tracker, you can see the full history of your Google Search Console data. We also include the percent clicks that go to anonymized queries. Read https://t.co/0BF0vsMzYW for more info. There's also a custo, Patrick Stox on Twitter
- What will happen if i external link to a popluar website like wikipedia?, Reddit
- GA4, GTM, GDS on Twitter: "SEOs, what things are you *still* struggling to find in GA4? + What GA4 things do you wish you could blend with Search Console data?, Brie E Anderson on Twitter
- Parasite SEO has been taking over more & more pharma SERPs as well, even ranking top #3 for the biggest keywords in the industry... And some have figured out you often don't even need to pay for sponsored content, as you can manipulate subdomains of prom, Charles Floate on Twitter
Search Engine Land Stories:
- X launches creator ads revenue sharing program
- Andi Search launches new semantic content engine
- 10 reasons to attend an SMX Master Class
- Reminder – Google’s similar audiences are being removed
- Universal Analytics still processing data one month after ‘sunset’
- How to create local content that builds trust and drives sales
- 5 tips for a successful programmatic ad campaign
- B2B keyword research: A comprehensive guide
Other Great Search Stories:
Analytics
- Google Analytics 4: Get To Know the New Features and Their Impact, LBBOnline
- Google Analytics For Stronger Social Media Reporting, Sprout Social
Industry & Business
- Google Assistant to get an AI makeover, Axios
- Google Spends $633M to Reduce Office Footprint, The Real Deal
Links & Content Marketing
- How To Earn High-Authority Links That Drive Rankings, Moz
- Storytelling Helps in B2B Product Marketing, Too, Content Marketing Institute
- Using AI and Knowledge Graphs to Maximize Content, Hill Web Creations
Local & Maps
- Fudging Video Verification of a Google Business Profile, Local Visibility System
- GBP's New Guidelines, Video Verification Fail, Solicitation Not Deception, Near Media
Mobile & Voice
- Hey Google, Does Voice Search Yield Better Results Than Typing?, Knowledge at Wharton
- Vision Pro TV app includes new 'Play 3D' option, AppleInsider
- Google will ‘supercharge’ Assistant with AI that’s more like ChatGPT and Bard, The Verge
SEO
- A Quick Beginner’s Guide to Video Marketing and Optimization, BruceClay
- How to Do an SEO Competitor Analysis, Ahrefs
- Indexwatch: SEO Visibility Losers Jan-July 2023, SISTRIX
PPC
- Should Google Ads Recommendations Guarantee Broad Match Success?, Cypress North
- Google Ads introduces auto-generated advertisement tool using generative AI, The Economic Times
Search Features
- Bing Preview Release Notes: Dark Mode, Bing Search Blog
- How to create images with word prompts on Bing Image Creator, OnMSFT
Feedback:
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