Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Gary Illyes from Google basically said that there is not much you can do to trick Google Search these days, there are no real tricks to it. Google also launched new author knowledge panels that show the journalists articles in a carousel. I tried to explain how slow algorithmic rollouts work at Google. The SEO periodic table is now available for 2011 and Google My Business is adding more metrics to the performance report.
Search Engine Roundtable Stories:
- Google: There Isn't All That Much Trick In Search
Google has published its most recent Search Off The Record podcast, and it is filled with a lot of good nuggets like always, but I wanted to highlight one part of it where Gary Illyes from Google said that "there isn't all that much trick in search." Meaning, even for those that work inside Google, there aren't that many ways to trick Google to rank your site better. - Google Tests Article Carousel For Author Knowledge Panels
Google is now testing showing article carousel sliders within the knowledge panel for some journalists or authors. It would show in the knowledge panel section for when you search for their name. - How Do Google Algorithmic Slow Rollout Work?
Google often says that is algorithmic updates, be it core updates, page experience updates, and other search related updates can take several days to several weeks or even several months to fully roll out. What does that mean, how does that work? I was asked on Twitter by an SEO named Jabroni Slayer "How exactly (technical explanation) do they roll it out several weeks?" - 2021 SEO Periodic Table Now Available
10 years ago, the folks at Search Engine Land (that includes me) released the first edition of the SEO Periodic Table. Since then, we've updated the table a few times as SEO has changed over the years. We did it again for the 10th anniversary of the table - and I honestly think this version is the best one yet. - Now Live: Google My Business Performance Report Direction Requests & Website Visits
Last month we reported that Google updated its documentation to say the new Google My Business performance report will soon have driving direction requests and website visits. Well now, according to Colan Nielsen, Google is rolling out those metrics slowly to businesses. - Google Tests Arrow Up In Footer Of Mobile Search Results
The other day we saw Google testing a magnifying glass in the bottom right footer of the mobile search results. Now I am seeing Google test an arrow up, that when clicked on, jumps the searcher to the top of the page to conduct another search as well. - Georgian Doors Google Anniversary Cake
Here is another old photo I found on Instagram from the Google Dublin office of a cake someone made for a Googler celebrating their 12th Google anniversary. It is one significant cake with designed wi
Other Great Search Threads:
- Google is testing "Quotes" for Authors Profiles, aakash singh on Twitter
- Project Tivoli, "likely to roll out later this year". Powered by LaMDA -> Google’s Next AI Move: Teaching Foreign Languages "G is taking a more incremental step in conversational AI by preparing to teach foreign languages thr, Glenn Gabe on Twitter
- Show customers that your business is a safe space. Add attributes like Transgender safespace and LGBTQ friendly to your Business Profile on Google Maps and Search. 🏳️⚧️🏳️🌈 https://t.co/oM2A03wYFT, Google My Business on Twitter
- Facebook Podcasts Starts Rolling Out June 22nd, WebmasterWorld
- Search Console would canonicalize to the main URL for most cases, but not always (eg, for sitelinks or some of the #-links to parts of a page). (I find that a bit a, John Mueller on Twitter
Search Engine Land Stories:
- User experience is the difference between mediocre and next-level search marketing
- Google tests article carousel for some author knowledge panels
- Google page experience update rolls out just as core update finishes; Wednesday’s daily brief
- Google My Business performance report adding driving direction requests and website visits
Other Great Search Stories:
Analytics
- GA4: your questions answered, Builtvisible
- How Marketers Can Thrive Using Google Analytics 4 (GA4), DAGMAR
- Introducing the CASE Worker - The CASE WHEN Grouping Tool, Bounteous
Industry & Business
- Google must face shareholder lawsuit claiming it hid security risks, Reuters
- Google, Amazon Defend Home Device Business in Antitrust Hearing, Bloomberg
- Microsoft CEO Satya Nadella named chairman of the board, CNBC
- Millions Choose Simple Privacy Protection with DuckDuckGo, DuckDuckGo
- The first Google Store is now open in New York City, Google Blog
- Broadening our COVID-19 support in India, Google Blog
Links & Content Marketing
- How the E-A-T Principle Improves Your Content Marketing Strategy, OnCrawl
- 7 Creative Ways To Earn or Build Links to Your Site, Search Engine Journal
- 8 Experts Weigh in on the Past, Present, and Future Evolution of Link Building, Moz
Local & Maps
- Local SEO: Simple Guide to Driving Foot Traffic and Staying Competitive, Advanced Web Rankings
Mobile & Voice
SEO
- 25 Ways to Succeed at Enterprise SEO, SEO Clarity
- Guide to Measuring the Impacts of a Google Core Update, Go Inflow
- How to Use Google Search Console (the Right Way!) to Improve SEO, WordStream
- Regular Expressions (RegEx) in Google Search Console, JC Chouinard
PPC
- Announcing the Google AdSense Site Approvals video series, Google Blog
- Google Ads Guide: Creating, Managing & Leveraging Audiences, Seer Interactive
- Why and How You Should Use Google Ads for SEO, PPC Hero
- Nearly half of all ads on fake news sites come from Google, study finds, Morning Brew
Search Features
- Google’s Next AI Move: Teaching Foreign Languages, The Information
- Helping kids be safe, confident online explorers, Google Blog
Other Search
- Amazon blames social media for struggle with fake reviews, The Guardian
- How to Blend and Rerank Search Results at Apple, Go Fish Digital
- Google Search Activity Show Consumers Starting To Pull Back, Bloomberg
Feedback:
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