Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Search Engine Roundtable Stories:
- Core Web Vitals Replaced Speed Report In Google Search Console
That was quick, just a couple weeks ago, Google announced the core web vitals on the Chrome blog. Now these metrics have replaced the speed report in Google Search Console. Yep, when you login to Google Search Console, that speed report now says "Core Web Vitals" and says you can use Core Web Vitals report to see how your pages perform based on real world data. - Google Tests New How To Schema Results On Desktop
There are a nice number of people seeing a new format for how to schema on the desktop Google search results. This format is more of a scaled down user interface for the other formats we've seen on mobile. - Google: Cloaking Your Hreflang Markup Won't Lead To A Google Penalty
Google's John Mueller said in a Reddit thread that if you end up showing your hreflang markup just to search engine crawlers and not humans, i.e. cloaking, that it would still be considered cloaking but you probably won't be penalized for doing so. He still highly discourages you taking this approach. - Google: Font Choice Does Not Matter For SEO
John Mueller of Google said that "the choice of font doesn't matter for SEO." He said just "use one that works for your site." There is no such thing as an SEO friendly font. Use something you like and your web site visitors will like. - Google Ads New Retail Category Reporting Tool
Google announced a new Google Ads report to help you understand and see your performance for pre-defined product categories across your Google Search and Google Shopping campaigns in one report. - Google Branded Electric Scooter For Google Partners
Dave Davies got another gift from Google via his Google Partner relationship. He got an electric scooter that has the Google logo on it. This goes well with his Google branded iRobot Roomba. He shar
Other Great Search Forum Threads:
- Google Search News 🌎📰📺 This just in! Major developments in the Google Search world including: 🗞changes to Search due to COVID-19 🗞Core Web Vitals 🗞mobile-first indexing, and more. Tune in to this first, Google Webmasters on Twitter
- Save the date for #webdevLIVE! We're planning some Search-specific sessions on June 30th: 🪲 Debugging JavaScript SEO issues 🛠️ Implementing structured data with JavaScript Learn more: https://t.co/UJA2uSihHt, Google Webmasters on Twitter
- May someone help with this data, About CPC and Estimated Earnings, WebmasterWorld
- Where do you get ideas for generating content?, WebmasterWorld
Search Engine Land Stories:
- Google is coming for Facebook budgets with Discovery ads, now available globally
- Analyze retail category performance across Google Ads Search and Shopping campaigns
- What’s the right messaging when customers are divided about reopening? [Video]
- Sonic Branding: Leverage the power of audio in your marketing strategy
- Google Assistant’s ‘confirm with voice match’ gives new meaning to ‘contactless payments’
- Blogging for Shopify: A unique SEO approach
Other Great Search Stories:
Analytics
- Case Else Functions & Formulas for Google Data Studio, MoreVisibility
- Creating a mechanism for large scale A/B and multivariate testing on websites using Google Optimize, Medium
Industry & Business
- Working from home and the office, Google Blog
Local & Maps
- 6 hidden Google Maps tricks to learn today, CNET
- Updates to Hotel Attributes in Google My Business, Online Ownership
Mobile & Voice
- Google app tests compact weather bubble on Android, 9to5Google
- Google Store stops selling original Google Home in the US, 9to5Google
SEO
- E-A-T Audit: What Google Thinks of Me, Learn Inbound
- Free Mobile/Desktop Code Comparison Tool: Is Your Site Mobile-First-Index Friendly?, Internet Marketing Ninjas
- How to Use High-Leverage Content Analysis, Siege Media
- SEO Now For E-commerce and Retail Categories, BrightEdge
- Google Webmaster Hangout Notes: May 12th 2020, DeepCrawl
PPC
- 3 must-do PPC tips during COVID-19 with real-life success stories, Vertical Leap
- COVID-19: EMEA insights & advertising tips -May 26, Microsoft Advertising
- Goal Talk Podcast Episode 15: Updates on Marketing During COVID-19, WordStream
- Update on the Google Ads API Beta, Google Ads Developer Blog
Search Features
- Bing Shopping: 4 ways to save money while shopping at home, Bing Search Blog
- How-To Schema Rich Results Coming to Desktop, Brodie Clark Consulting
- Google Search Results Found Serving Up In YouTube App, MediaPost
Other Search
- Google releases Cardboard Unity SDK, 9to5Google
