Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Search Engine Roundtable Stories:
- Search News Buzz Video Recap: Google Web & Local Ranking Update, Reporting Indexing Issues, Recognizing Authors & A Bit Of A Rant
This past weekend, maybe around the 23rd of April, we saw another Google ranking update and also there has been a lot of local fluctuations as well. Google released a new tool to report indexing issues to the company... - The Google AdWords API Shutting Down In 362 Days
Google is giving us about a year to switch over from the old Google AdWords API to the newer Google Ads API. The Google Ads API replaced the AdWords API when Google released it as a beta I believe in 2019. - Google Webspam Report 2020: More Spam, More Blocking, More Of The Same
Google has published its annual webspam report and it is just more of the same. In short, there is more spam, Google is getting better at detecting and thus blocking that spam and of course a bit on the COVID stuff. Here are some bulleted highlights from this webspam report. - Google Search Console Drop In Valid But No Change In Invalid Might Not Be Bad
Google's John Mueller said that if you are seeing "seeing a drop in valid, and not a rise in invalid, that's possibly just a matter of the sample used for testing becoming smaller for that site." This is specific to the Search Console structured data enhancement report sections. - Google: Asking What Schema To Use Is Like Asking A Dictionary Maintainer What To Say
Dan Brickley, a developer advocate at Google who managed Schema.org, had a really great line that I wanted to amplify here. He was asked by a seasoned SEO about which schema one should use in a specific case. In which Dan Brickley replied "that question is a bit like asking a dictionary maintainer what to say." - Google Find Results On Other Search Providers Carousel Is Not Human Curated
Back in February 2020, Google due to EU pressure began showing a new carousel box in the EU based search results to show search results from other search providers. The box is named "find results on" and can link you to Yelp, Groupon, Craigslist, and many other search providers. John Mueller of Google said this is algorithmic and not hand curated, as far as he knows. - YouTube Office Pixel Screen
Here is a photo from the Google San Bruno office, aka the YouTube office, and you can see in this lobby area there are red chairs next to a pixelated TV viewing screen with a YouTube logo in the cente
Search Engine Land Stories:
- Instant match rates are now available for Customer Match lists in Google Ads
- Facebook revenue almost doubled: Here’s what it means for advertisers
- You can report indexing issues directly to Google now; Plus, in-person events back in 2022; Thursday’s daily brief
- Google webspam report: 60% increase in spam detection
- Google released Google Ads API version 7.0
Other Great Search Stories:
Analytics
- Leverage Google Analytics Data With Automated Real-Time Reports Through Email, Microsoft Teams, and Slack, Entrepreneur
- This Google Analytics tool automates real-time data through email and Slack, The Next Web
Industry & Business
- Bringing digital skills to previously incarcerated jobseekers, Google Blog
- The Googleplex of the Future Has Privacy Robots, Meeting Tents and Your Very Own Balloon Wall, New York Times
Links & Content Marketing
- Building Quality Links Without Quality Content (6 Examples), The Upper Ranks
Local & Maps
Mobile & Voice
- Google Discover redesign rolling out on Android 12, 9to5Google
- How To Use Google Voice iOS Widget & Add Suggested Contacts To Home Screen, Screen Rant
SEO
- Technical SEO fitness: take our quiz to assess your fitness, Yoast
- What Are Core Web Vitals?: How Google’s New Ranking Signals Work, Botify
- US Websites with the Greatest Traffic Growth, SEM Rush
PPC
- April 2021 update to Display & Video 360 API v1, Google Ads Developer Blog
- Upgrade to the Google Ads API from the AdWords API by April 27, 2022, Google Ads Developer Blog
- Successful remarketing campaigns with Google Ads, Amazee Metrics
Other Search
