Google Webspam Report 2020: More Spam, More Blocking, More Of The Same

Apr 30, 2021 - 7:41 am 2 by
Filed Under Google

Google Webspam Report

Google has published its annual webspam report and it is just more of the same. In short, there is more spam, Google is getting better at detecting and thus blocking that spam and of course a bit on the COVID stuff. Here are some bulleted highlights from this webspam report.

Just a reminder, Google said last year the search experience was 99% spam free. Google said the same thing this year:

The result is that very little spam actually makes it into the top results anyone sees for a search, thanks to our automated systems that are aided by AI. We estimated that these automated systems help keep more than 99% of visits from Search completely spam-free. As for the tiny percentage left, our teams take manual action and use the learnings from that to further improve our automated systems.

Okay, the highlights:

  • Google discovers 40 billion spammy pages every single day - an increase of 60% from last year
  • Reduced sites with auto-generated and scraped content by more than 80% compared to a couple of years ago
  • Reduced hacked spam detection capability by more than 50%
  • COVID and pandemic stuff, Google said it "devoted significant effort in extending protection to the billions of searches we received on such important topics."
  • Google estimated that these automated systems help keep more than 99% of visits from Search completely spam-free
  • Google said it also "made significant progress in improving our coverage and protecting more users against online scams and fraud."

Google shared this descriptive graphic that shows Googlebot beating up on spam:

click for full size

Google creates AI, artificial intelligence with many these improvements.

Forum discussion at Twitter & WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google AI Overviews, Ranking Volatility, Web Filter, Google Ads AI Summaries & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 23, 2024

May 23, 2024 - 10:00 am
Google

Google Robots.txt Parser Updated In GitHub

May 23, 2024 - 7:51 am
Google Ads

Google Ads Referral / Affiliate Program

May 23, 2024 - 7:41 am
Bing Search

Bing Search Is Down; Takes Down DuckDuckGo, Ecosia, ChatGPT Search & More

May 23, 2024 - 7:35 am
Google

Google Tests Replacing Related Searches With People Also Search For?

May 23, 2024 - 7:31 am
Google

Google Search: Sources Across The Web Without Images

May 23, 2024 - 7:21 am
Previous Story: Google Search Console Drop In Valid But No Change In Invalid Might Not Be Bad